HPE operated by Selectium achieves strong impact at the Fifth Intelligent Data Conference

Intelligent Data is the annual event hosted by HPE, operated by Selectium, and serves as the company’s largest gathering of channel partners, business decision-makers, technical experts, stakeholders and industry partners. Now in its fifth year, the event provides a platform to showcase HPE’s latest innovations, strengthen business relationships and share valuable insights into emerging industry trends.

Held once again at the Kaptol Boutique Cinema & Bar in Zagreb, Croatia, the conference brought together more than 200 delegates from across the regional technology ecosystem. Attendees took part in expert-led business and technical sessions focused on how organisations can successfully achieve digital transformation. HPE partners also had the opportunity to connect with one another, hear updates on the latest strategic developments and network during the informal afternoon programme.

The conference opened with remarks from Martin Moser, GM and VP, East Central Europe, HPE, followed by a welcome from Boštjan Kosi, Director, HPE, operated by Selectium.

Three keynote sessions then explored key pillars of modern technology transformation, focusing on networking, cloud and artificial intelligence. Tomislav Lukačević, HPE Networking & Servers Presales Consultant, presented ‘Networking – Connect & Protect.’ Bruno Funduk, HPE Storage Presales Consultant, and Mladen Vukadinović, Solutions Sales Specialist, delivered ‘Cloud – Modernize & Optimize.’ Denis Stanarević, Solution Portfolio Lead for Data Services Platforms, HPE, presented ‘AI – Automate & Accelerate.’

After the morning coffee break, awards were presented to valued local partners by Robert Mikulin, Country Sales Manager, Croatia, and Irena Čengić, Channel Manager Croatia, both from HPE, operated by Selectium.

Importantly, the event welcomed major partners from across the IT landscape. A prominent afternoon speaker was Goran Slijepčević, Sales Manager Adriatic at Commvault, who presented ‘Recovery after the cyber-attack – how to achieve it?’

Further sessions from HPE, operated by Selectium, completed the programme. The event concluded with closing remarks from Robert Mikulin, Country Sales Manager Croatia for HPE, operated by Selectium.

“We are proud that for the fifth year in a row, we have gathered a large number of users and partners and together we have exchanged experiences, ideas and views on the future of data and technology” said a spokesperson for the company on LinkedIn.

“With a large number of users and partners, we presented novelties in the field of networks, artificial intelligence and data storage. It was a pleasure to show how HPE Networking is creating a new generation of self-driving networks for a superior online user experience with agentic AI technology. Thank you all for your participation, great conversations and the energy you brought. See you again next year!”

About Hewlett Packard Enterprise operated by Selectium

Hewlett Packard Enterprise operated by Selectium serves as the local representative of Hewlett Packard Enterprise (HPE) in Bulgaria, Croatia, Kenya, Morocco, Nigeria, Serbia and Slovenia. It is a renowned technology company with a comprehensive range of high-quality IT solutions, services, and products designed to assist customers in optimizing their IT environments. It provides innovative technologies that empower organizations to transition to a hybrid infrastructure, safeguard and manage business data, and foster increased productivity and essential agility in the market. In today’s business landscape, these capabilities are indispensable for successful operations.

 

iSTYLE accelerates its vision for Apple Premium Retail in Romania

iSTYLE Romania continues to shape the future of Apple retail nationally through three strategic store developments: the transformation of iSTYLE Cluj store from Iulius Mall into the first Apple Premium Partner store from outside Bucharest, the opening of iSTYLE Arad, and the expansion of the retail footprint in Iași with a second location. On July 24, 2026, iSTYLE will also open the first Apple Premium Partner store in Timișoara, the main economic, social and cultural center in Western Romania.

Together, these milestones reflect iSTYLE’s ambition to grow alongside its communities and to elevate the Apple experience in Romania’s most dynamic cities. Through these strategic investments, iSTYLE continues to build a strong, future-focused retail network in the nation, driven by innovation, quality, and a deep commitment to customer experience.

“These store developments are more than openings or upgrades; they reflect our belief in the potential of each city and in the communities we serve,” said Dragos Vrinceanu, Country Manager, iSTYLE.

“Whether we are entering a new market, strengthening an established one, or elevating a store to Apple Premium Partner status, our goal remains the same: to inspire people and bring them closer to the best of Apple technology through meaningful, premium experiences” added Dragos.

iSTYLE Cluj, Iulius Mall: Apple Premium Partner

Situated in the northwest of the country and Romania’s second-most populous city, Cluj is a major academic, cultural, and tourism hub. The development of the existing iSTYLE Cluj store in the Iulius Mall into an Apple Premium Partner site represents a defining moment for the brand. This evolution is a clear recognition of Cluj’s potential as a technology and innovation hub. Importantly, iSTYLE Cluj is the first Apple Premium Partner store outside of Bucharest, bringing a truly premium Apple retail experience to a wider audience across the country. Designed in line with Apple’s global standards, the store offers an immersive environment, in-depth product demonstrations, and premium consulting services tailored to both individual and professional users.

The opening of iSTYLE Apple Premium Partner store in Cluj was designed as a multi-day experience, thoughtfully built around connection, education, and celebration — reflecting both the store’s new status and the vibrant spirit of the local community.

One day prior to the public launch, iSTYLE Cluj hosted an exclusive, invitation-only SMB event, dedicated to business partners and SMB customers from the region. The private session focused on showcasing Apple solutions and tailored services for companies, highlighting how Apple technology can support productivity, collaboration, and growth for small and medium-sized businesses. The event offered attendees a closer look at the specialized consulting, device management, and ongoing support services available to business customers, reinforcing iSTYLE’s role as a long-term technology partner for the local SMB ecosystem.

On Saturday, May 23 at 10:00 AM, iSTYLE Cluj officially opened its doors to the public with a dedicated launch event. Customers were welcomed into the redesigned space, centered around discovery, interaction, and inspiration. The event was hosted by Alex Grecu, a well-known Romanian radio personality, who guided visitors through the opening moments and contributed to the energetic and engaging atmosphere of the day.

A highlight of the opening day was a series of four dedicated workshops, led by multiple speakers and special guests. The sessions covered a range of creative and practical topics within the Apple ecosystem, offering attendees hands-on insights, real-life use cases, and inspiration across different areas, from productivity to content creation. The workshops reinforced the Apple Premium Partner concept in Cluj as more than a retail destination, positioning the store as a space for learning, dialogue, and creative exchange within the community.

To mark the occasion, iSTYLE Cluj introduced exclusive, one-of-a-kind offers, available only during the opening period. Designed especially for launch-day visitors, these promotions added a celebratory dimension to the experience and rewarded customers who chose to be part of the milestone moment as the store opened.

iSTYLE Arad: bringing the Apple experience to a new city

The opening of iSTYLE Arad marks the brand’s first store in the city, representing an important step in expanding access to Apple technology in western Romania. As an Apple Authorized Reseller, the store offers customers the latest Apple products, expert guidance, and trusted services — all designed to make innovation more accessible and inspiring. This new location reinforces iSTYLE’s mission to be closer to customers and to support creativity, productivity, and connection through technology.

iSTYLE Iași: growing together with a strong community

With the launch of a second store in Iași, iSTYLE strengthens its presence in one of Romania’s most vibrant and fast-growing cities. This expansion underlines the strong relationship built with the local community and responds to increasing demand for Apple products and services. The new Apple Authorized Reseller store enhances convenience and accessibility, offering customers an elevated retail experience supported by knowledgeable specialists and a complete Apple ecosystem.

About iSTYLE

iSTYLE, a proud member of the Midis Group, is the largest network of Apple Premium retail stores across 15 countries in Central and Eastern Europe, the Middle East, North Africa, and Spain under the K-tuin brand. Since launching its first store in 1999, iSTYLE has grown into a global leader in Apple retail, boasting more than 140 locations in the EMEA.

This includes 69 stores across CEE and 31 in the MENA, offering customers a premium shopping experience with expert guidance and top-tier service. Additionally, its sister company, K-tuin, further strengthens its presence with 46 stores across Spain, ensuring Apple enthusiasts have access to unparalleled service and the latest innovations.

SOLEC Solar Energy Systems joins the MDS Site & Power Group, part of MDS System Integration Group

Abu Dhabi, UAE, June 22 – MDS System Integration Group today announced that SOLEC Solar Energy Systems has joined the MDS Site & Power Group, further expanding the Group’s capabilities in renewable energy, solar power solutions, and sustainable infrastructure.

The addition of SOLEC reinforces MDS SI Group’s commitment to supporting organizations as they pursue energy efficiency, sustainability, and long-term operational resilience. With its expertise in solar energy solutions, SOLEC enhances the Group’s ability to deliver a broader portfolio of power, infrastructure, and energy services that address the evolving needs of businesses and public sector organizations across the region.

“SOLEC strengthens the Site & Power Group’s ability to support customers with innovative solar energy solutions that help reduce energy costs, improve efficiency, and contribute to environmental goals” said Ghassan Abdel Rahman, Executive Vice President of MDS Site & Power Group. “Integrating SOLEC’s capabilities into the Group means customers benefit from access to a comprehensive range of services that combine renewable energy expertise with established power and infrastructure solutions.”

Supporting the region’s sustainability ambitions

The move reflects MDS SI Group’s ongoing strategy of investing in specialized technologies and expertise that create long-term value for customers. By expanding its presence in the renewable energy sector, the Group is better positioned to support organizations as they navigate the transition toward more sustainable and resilient operations.

Together, the Site & Power Group and SOLEC will continue to deliver innovative solutions that help customers address energy challenges, strengthen operational performance, and achieve their sustainability objectives.

About SOLEC Solar Energy Systems

SOLEC Solar Energy Systems specializes in solar energy and renewable power solutions, helping organizations implement sustainable technologies that improve efficiency, reduce environmental impact, and support long-term energy objectives.

About MDS Site & Power Group

MDS Site & Power Group, part of MDS System Integration Group, delivers specialized solutions across power infrastructure, energy management, critical facilities, and related technologies. Through its expertise and portfolio of services, the Group helps organizations build resilient, efficient, and future-ready environments that support business continuity and sustainable growth.

Southcomp Polaris and Dell Technologies bring together Libyan partners to unlock business value with AI, Secure Cloud, and Cyber Resilience

Hammamet, Tunisia – June 17 to 19 2026; Southcomp Polaris, part of Mindware, in collaboration with Dell Technologies, successfully hosted an exclusive Partner Enablement Event at the prestigious Sindbad Hotel, bringing together key partners from Libya for a day of strategic insights, technology innovation, and business collaboration.

Held under the theme ‘Unlocking Business Value with AI, Secure Cloud, and Cyber Resilience,’ the event showcased the latest advancements in Artificial Intelligence, Private Cloud, Data Protection, Cyber Resilience, and Modern Infrastructure, while providing attendees with an in-depth overview of the opportunities available through the Dell Technologies FY27 Partner Program.

The event featured expert-led sessions covering Dell Technologies’ strategic vision, partner growth initiatives, storage modernization, cyber resilience, data protection, and next-generation AI-powered client solutions. Participants also benefited from dedicated networking opportunities and one-to-one discussions with Dell Technologies and Southcomp Polaris experts.

Commenting on the event, Anis Abdessalem, Country Manager Tunisia, Libya & Ivory Coast at Southcomp Polaris, said: “At Southcomp Polaris, we strongly believe that our partners play an important role in accelerating digital transformation across the region. This event reflects our commitment to empowering our ecosystem with the knowledge, tools, and innovations needed to unlock new business opportunities and drive sustainable growth through AI, Secure Cloud, and Cyber Resilience.”

Mohamed Basti, General Manager NAL at Dell Technologies, highlighted the importance of collaboration within the partner ecosystem: “The technology landscape is evolving at an unprecedented pace. Through our FY27 Partner Program and our continued investments in AI, infrastructure, and cyber resilience, Dell Technologies remains committed to helping our partners capture new market opportunities, deliver greater value to customers, and achieve long-term success.”

Samir Rachedi, Account Executive Algeria & Libya at Dell Technologies, emphasized the strategic role of partners in the region: “Our partners are at the heart of Dell Technologies’ growth strategy. By combining innovation, expertise, and a customer-centric approach, we can help organizations across Libya embrace emerging technologies and build resilient, future-ready IT environments.”

The event reaffirmed the shared commitment of Dell Technologies and Southcomp Polaris to strengthening the partner ecosystem across Libya and supporting organizations in navigating the opportunities and challenges of the AI era.

About Southcomp Polaris

Southcomp Polaris, part of Mindware, is a leading value-added distributor providing innovative technology solutions, services, and expertise across Africa and the Middle East, supporting partners to accelerate growth and deliver greater value to their customers.

AI as the operating layer: how autonomous intelligence is redefining the future of work

“Welcome to a world where work gets done… and we’re mostly there for AI’s moral support.”

Bashir Kassis – Senior Vice President Technology and Security, Midis Group – on AI

We are shifting away from AI as a tool, toward AI as an operating layer. For years, enterprise technology followed a familiar pattern: systems supported people, people executed processes, and decisions remained human. Even with the rise of copilots, that model largely held.

Now it’s starting to break. More profoundly than most, leadership teams have internalized. This is not just better software, but systems that execute work: networks of AI agents capable of initiating, processing, and validating tasks with minimal human intervention.

We’re No Longer Paying for Software

We’re paying for a financial close. A vendor onboarded. A customer issue that disappears before it becomes a complaint. A risk caught before it becomes a headline.
This shift is often described as the rise of “Agent-as-a-Service” with vendors packaging agents across finance, HR, procurement, and support. But that framing misses the point. Enterprises don’t buy agents – they buy outcomes.
A CFO doesn’t want reconciliation tools; they want the books closed accurately, quickly, and compliantly. Procurement teams don’t want onboarding systems; they want suppliers activated, risks controlled, and the cycle reduced.
The unit of value is no longer the user. It is the outcome. And when software delivers outcomes directly, something fundamental changes. Software stops supporting the business and starts running it.

Only the Runway Belongs to IT

AI is turning every knowledge worker into a builder – not a developer, but someone assembling solutions through prompts, workflows, and data. We are transitioning from humans executing tasks, to building solutions, to supervising autonomous systems. Work is defined not by who does it, but by how it gets done.

In this context, IT’s role does not diminish it sharpens. IT lays the runway: security, data governance, and compliance. These remain non-negotiable in a world where systems act autonomously. But IT no longer controls where the plane goes. Users define the destination, adjust the route, and innovate at the edge.
This is not chaos – it is a redistribution of capability.

The Human Pause

Imagine this: a company where AI runs it all, optimizes everything… and the only inefficiency left is us.
My transformation roadmap is simple: automate processes, augment humans… and then quietly remove humans from the approval workflow. Soon enough, agents will be doing business with their own kind, getting approved by a senior agent, maybe even earning points as incentives.
I mean it as humor but it lands differently every time I say it out loud.
Because behind the joke is a question I keep coming back to: as AI grows faster, more consistent, and increasingly reliable, where do we still add value?
This is not just about automation or job displacement. The deeper shift is in how work is redefined from doing to deciding. That transition is not technical; it is cultural, structural, and a leadership challenge.

Where Leadership Still Lives

AI will not replace leadership but it will redefine it.
The role is no longer just to adopt technology, but to design how intelligence operates within the organization, ensuring that automation remains aligned with business intent and risk appetite.

This shift is happening, and the question is: how much of our business are we willing to let run without us?
And more importantly: do we shape that future or simply watch it unfold?

WOMEN@MIDIS – empowering equal opportunities

Every day, talented women across our organization help drive our teams’ success. Their ideas, leadership, and collaboration shape not only the work we do, but also the impact we create together.

With the support of Sonia El Alia, CFO & COO of Midis Group, WOMEN@MIDIS was launched to build on this strength, creating space for growth, conversation, and connection. The belief is simple: when people are supported in reaching their full potential, teams thrive and ideas go further.

Learning and growing together

Since October 2025, WOMEN@MIDIS have been creating meaningful opportunities for learning and exchange across the network.

Through monthly webinars featuring external speakers, participants explore topics such as leadership, bias awareness, work-life balance, and personal growth, with practical insights they can immediately apply in their day-to-day roles.

Quarterly on-site talks further create informal space to share experiences, ask questions, and learn from peers. Over time, these conversations help strengthen networks, spark mentorship, and foster greater collaboration across teams.

Beyond these moments of connection, the broader talent landscape also reinforces why initiatives like WOMEN@MIDIS matter.

Turning education into opportunity

Women now represent a significant share of highly educated talent worldwide. In the United States for example, they earn the majority of master’s and doctoral degrees, and recent research highlighted by Fortune suggests that fully leveraging this talent could generate more than $3 trillion in annual economic value in the U.S. alone.

Across our regions, similar trends are also emerging: women represent over 70% of university graduates in the UAE and Poland, around 55% in Romania and Saudi Arabia, and near parity in Morocco, according to gender data from the World Bank.

Yet leadership roles do not always reflect the progress women have made academically. Ensuring that advancement opportunities align with available talent is essential to unlocking performance, innovation, and long-term value.

Achieving this alignment is critical. When women and men contribute together, organizations benefit from broader perspectives, stronger collaboration, and better decision-making.

Looking ahead

Women@midis is just beginning, but the goal is clear: to foster learning, dialogue, and connection across the organization. Step by step, the initiative aims to support talent and contribute to a workplace where opportunity is accessible to all.

In conversation with Nicolas Daher on retail

We sat down with Nicolas Daher, Managing Director Retail at Midis Group, to talk about building a premium Apple retail experience across some of the world’s most diverse markets

Q: iSTYLE is an Apple Premium Reseller and Partner, but that label probably undersells what the business actually is. How would you describe what iSTYLE does and what makes it distinct?

iSTYLE is not simply a retail business, it is an ecosystem that connects customers, businesses, and communities to Apple’s world. We are building platforms, not just stores, where customers discover, learn, and engage with technology in a meaningful way. A good example is a small business customer who comes in to purchase a few devices and leaves with a complete solution setup, data migration, training, and ongoing service.

In many cases, this completely changes how that business operates day to day. This is where iSTYLE becomes a partner, not just a retailer. And that consistency is what has built iSTYLE’s own reputation, independent of Apple. For many customers, iSTYLE means trust, expertise, and a relationship that goes beyond any single product or purchase, something we have earned, market by market, over many years.

Q: From Budapest to Morocco, and from Dubai to Madrid, your customers are living very different realities. What actually unifies them as Apple customers and where do the differences really matter?

What unifies them is the aspiration for quality, simplicity, and reliability. The differences are more nuanced than you might expect. A good example is Romania. We initially assumed that customer decisions would be primarily driven by price sensitivity and short term considerations. What we observed instead is a very rational and value driven customer.

They take the time to understand the product, compare options, and make informed decisions, often choosing higher end models when they clearly see the long-term benefit. It is less about spending less, and more about spending right. This required us to shift our approach toward better in-store education and a more consultative sales experience.

In Spain, the behavior is more structured and ecosystem driven. Customers are very informed, they compare, they plan, and they are often already integrated into the Apple ecosystem. The discussion is less about the product itself and more about how it fits into their existing setup and how it enhances their daily usage.

In Dubai, the dynamic is different again. Speed, availability, and service quality are critical. Customers expect immediate access to the latest products and a seamless experience, both in store and after sales. The tolerance for friction is very low.

So while the core expectation around quality and simplicity remains consistent, what differs significantly is the decision making process and the triggers behind the purchase – and recognizing those nuances is what separates good retail execution from great.

Q: The region and the world are going through a lot right now with economic pressure, currency volatility, and geopolitical tensions. Premium consumer tech is often the first category customers reconsider when times get tough. How do you navigate that headwind while protecting the business and keeping your teams motivated?

Discipline and clarity are essential in such environments. We focus on what we can control, which is execution, cost management, and delivering value to customers. At the same time, we shift our mix toward services and accessories, which are more resilient and margin accretive.

For our teams, transparency is key. When people understand the context and see a clear plan, they remain engaged and focused. It is about staying realistic while maintaining ambition.

Q: Your store teams are often the first humans a customer meets after falling in love with an Apple product. How do you build a culture that lives up to that moment?

It starts with hiring people who genuinely care about customers, not just about sales. Culture is built daily through leadership presence, feedback, and recognition. When teams feel ownership and pride, the experience naturally follows. When we hire, we are not primarily testing product knowledge, we are testing mindset. One question I often like to ask is: “Tell me about a time you chose to do more than what was expected for someone, even when it was not required.” The content of the answer matters, but more importantly the intent behind it.

You can quickly sense whether the person is naturally wired to care, or simply trying to perform a role. Technical skills can be trained, genuine care cannot. Another aspect we look for is curiosity. Someone who asks questions, who wants to understand the customer, will always outperform someone who is just focused on closing a sale.

The hardest part, especially across multiple countries and cultures, is maintaining consistency without losing local authenticity. You cannot impose a single rigid model everywhere, but you also cannot allow standards to drift. The balance comes from being very clear on non-negotiables, which are the level of service, professionalism, and customer respect, while giving flexibility in how teams express that locally.

In practice, this means strong training frameworks, constant calibration, and leadership presence on the ground. Culture is not something you define once, it is something you reinforce every day through small decisions, behaviors, and expectations.

Q: What is something you got wrong earlier in your career that ended up shaping how you lead today?

Earlier in my career, I was too focused on driving outcomes myself, believing that speed and control were the most effective ways to deliver results. While that can work in the short term, it limits the growth of the organization. Over time, I understood that sustainable performance comes from building strong people, clear structures, and a culture of ownership.

Leadership is not about being the one who solves everything, but about creating the conditions where the right decisions happen consistently without you. That realization fundamentally changed how I operate. Today, I spend more time developing leaders, aligning teams around a clear direction, and ensuring accountability at every level, because that is what ultimately drives long term success.

Successful OBM and Fortinet cyber security seminar gathers delegates from across Oman

There was a full house at the Overseas Business Machines (OBM) and Fortinet Security Tech Seminar at the Kempinski Hotel, Muscat, Oman on May 5. The popularity of the event was a great testament to the importance of security in today’s digital landscape.

Around 100 attendees from a broad range of organizations across Oman enjoyed the day’s presentations. Key speakers at the event were from OBM management, sales, presales and the technical team and Fortinet were represented by their entire Oman team.

• Securing the LAN Edge – Delivering Key Business Outcomes by Converging Networking and Security
• Breaking the Attack Chain and Modernizing SOC with Fortinet SecOps Platform
• SecOps Demo Session
• Secure Hybrid Access with FortiSASE

OBM continues to drive a specialization-led approach, delivering advanced security solutions across SASE, SD-WAN, Secure Networking, SecOps, and Zero Trust —backed by a highly certified engineering team and proven execution capabilities across different sectors in Oman.

“As a Fortinet Expert Partner and Partner of the Year – Oman 2025, we remain committed to delivering secure, scalable, and future-ready platforms while continuously elevating security standards in the market” said Hasan Masri, Deputy General Manager, OBM.

“We are looking forward to building on this momentum together. A big thank you to all our customers and partners for your presence, engagement, and insightful discussions—it truly made the session impactful.”

“Special thanks to the Fortinet team for their continuous support and strong collaboration. Together, we are accelerating the adoption of advanced security architectures across Oman” added Hasan Masri.

About Overseas Business Machines

Overseas Business Machines (OBM) is an Integrated IT Solution company based in Muscat, Sultanate of Oman. OBM bring value to businesses by providing Hardware, Software, Networking and Security solutions not only for sustainability and growth but also to provide much needed competitive edge. The company provides the right IT solution by thoroughly understanding business processes. They put lots of effort into clear and precise communication to ensure delivery of high-quality effective solutions with minimum cost. OBM solutions are designed considering the risks and strengths of client business.

Southcomp Polaris and Dell Technologies hold Partner event in Senegal

Southcomp Polaris, part of the Mindware Group, held a successful partner event recently at the Noom Hotel in Dakar in collaboration with Dell Technologies, focused on the theme: “Unlocking Business Value with AI, Secure Cloud, and Cyber Resilience.”

The half-day event featured valuable and practical discussions centred on three primary areas: Artificial Intelligence, Cloud and Infrastructure, and Cyber Resilience. Participants had the opportunity to explore recent innovations, exchange perspectives, and identify emerging growth opportunities alongside other company partners.

The event began with a welcome from Khalid Cherradi, Business Unit Manager, Southcomp Polaris, who set the tone of the meeting in this way: “At Southcomp, our role is to go beyond distribution — we are committed to enabling our partners with the right strategy, skills, and ecosystem to drive sustainable and scalable growth.”

Khalid was followed with presentations by the Dell Technologies team: firstly Younes Abejja, Regional Channel Program Manager, Africa, then Youssef Ibrak, Advisory Sales Engineer, and Mohammed Tarik Zarkik, Inside Product Specialist. Their talks featured the Dell Partner Program, the Dell AI Factory, and ‘Power your innovation with modern Compute.’

After morning coffee, the second session of the day began with Benoit Gougeon, Consultant for Southcomp Polaris, with an agenda-setting presentation entitled ‘Artificial Intelligence: Applications and Perspectives.’ Benoit added a key thought after the event: “AI is not just about technology — it’s about turning data into real business outcomes. The organizations that will lead are those that can combine infrastructure, data, and security to scale AI with confidence.”

Badr Mazini, Security and Resilience Platforms Sales Executive (North & West Africa) from Dell Technologies, followed up with thoughts on cyber resilience solutions, and his colleague Yasser Elouarith, Services Account Executive, added insights in a presentation entitled ‘Putting it all together with Dell Technologies Services.’

Further key thinking about unlocking greater business value in the age of AI came from Naji Elhassouni, Sales Account Director, Dell Technologies: “In today’s digital era, success is not just about adopting technology — it’s about building an ecosystem where infrastructure, data, and services come together to deliver real business outcomes.”

“We extend our sincere appreciation to all attendees for their dedication, and we look forward to furthering these conversations and pursuing new collaborative opportunities in the future” said a spokesperson for Southcomp Polaris on their LinkedIn profile.

About Southcomp Polaris

Southcomp Polaris, a Mindware Group company, is a value-added distributor (VAD) specialized in IT solutions across North, West, and Central Africa. With a presence through several local entities, Southcomp Polaris supports a wide network of partners by offering a comprehensive portfolio of solutions covering infrastructure, cloud, cybersecurity, and artificial intelligence.

Through a combination of local proximity, technical expertise, and the strength of an international group, Southcomp Polaris plays a key role in developing regional IT ecosystems and supporting organizations in their digital transformation journey.