iSTYLE and K-tuin partner with Fixably to optimize and scale retail service delivery
iSTYLE and K-tuin are partnering with Fixably, a global SaaS company specializing in after-sales service management. The two companies are affiliates of the Midis Group, a leading provider of ICT services and solutions across Europe, the Middle East and Africa. The collaboration is part of iSTYLE and K-tuin’s broader effort to optimize and scale service delivery across the organization.
As part of the partnership, iSTYLE and K-tuin will implement Fixably’s innovative after-sales platform across key retail service operations to unify workflows, streamline processes, and strengthen Apple service operations. The move reflects their commitment to operational excellence and providing best-in-class retail services across its vast regional footprint.
“Partnering with Fixably is an important step in our strategy to bring smarter and sustainable service capabilities to our retail network,” said Nicolas Daher, Managing Director Retail – CEE, MENA and Spain at Midis Group. “Fixably’s platform offers the flexibility and intelligence we need to meet evolving customer expectations.”
The tool is expected to be fully operational by mid-2026, considering the scale of iSTYLE and K-tuin retail operations, the involvement of multiple countries, and the ongoing implementations that are shaping the Group’s global enterprise architecture and integrations.
“As part of Midis’ ongoing strategy to enhance our operations through technology, we’ve spent the past year carefully selecting the right after-sales platform for our service operations. This new partnership marks a significant milestone in that journey” said María José Freigedo Pérez, Finance Director Retail Spain at K-tuin.
“Our goal was to find a solution that not only streamlines internal processes and reduces time spent on administrative tasks but also delivers greater value and transparency to our customers. With this implementation, we are achieving key objectives: boosting efficiency, ensuring compliance, and elevating the overall customer experience” added María José Freigedo Pérez.
Fixably’s software enables service teams to manage the full lifecycle of repair and service operations, while improving transparency, speed and customer satisfaction.
“We’re proud to work with Midis Group as they continue to lead in the region’s technology and services landscape,” said Joel Mansnerus, CEO of Fixably. “This partnership is a great example of how innovation and scale can come together to elevate the after-sales experience.”
More about Fixably
Fixably, a fast-growing SaaS company launched in 2020, is building a global after-sales management ecosystem that connects professional businesses in over 50 countries. Fixably’s team brings together deep expertise in Apple Authorized Service, repair and refurbishment operations, professional software development, and global customer support.
iSTYLE and K-tuin, proud members of the Midis Group, form the largest network of Apple Premium retail stores across 15 countries in Central and Eastern Europe, the Middle East, North Africa, and Spain. Together, they have established themselves as global leaders in Apple retail, with over 140 locations in the EMEA region. This includes 67 stores in Central and Eastern Europe, 30 in the Middle East and North Africa, and nearly 45 in Spain. All these locations provide customers with a premium shopping experience, expert guidance, and top-tier service.
Multiple recent award successes for Midis Group affiliates
In the last month, three Midis Group affiliates have once again shown their excellence by accepting industry awards, and one affiliate, MDS for Computer Systems, was awarded three times!
MDS for Computer Systems were firstly honored to be recognized by Tenable as a 2025 Global Partner Award recipient and a Tenable Assure Gold Partner. The recognition reflects the company’s shared commitment with Tenable to delivering cutting-edge exposure management and cybersecurity solutions across Saudi Arabia.
“Together, we’re empowering organizations to gain complete visibility, effectively prioritize risk, and reduce cyber exposure in an ever-evolving threat landscape. Here’s to stronger partnerships, continued innovation, and securing the digital future — together!” wrote a company spokesperson on LinkedIn.
The MDS CS team accept the Crowdstrike award. Photo credit: MDS CS
MDS for Computer Systems also won the Partner Excellence of the Year Award from CrowdStrike.
This recognition is a testament to the dedication, collaboration, and trust the company has built together in delivering industry-leading cybersecurity solutions to its clients.
“A big thank you to the CrowdStrike team for this incredible honor—and to our own team for their unwavering commitment to excellence. Here’s to continued innovation and partnership in securing the digital future.”
The MDS CS team were pleased to accept the Network Security Award from Palo Alto. Photo credit: MDS CS
“This prestigious award is a testament to our deep expertise, unwavering commitment to cybersecurity excellence, and the strength of our strategic partnership with Palo Alto Networks. Together, we’re helping organizations across the region stay secure in an ever-evolving threat landscape. A big thank you to our dedicated team, our customers, and the Palo Alto Networks team for this incredible recognition” wrote a company spokesperson on their LinkedIn profile.
On the left, the MDS Site & Power team at the e& Awards event. On the right, the trophy they were pleased to accept. Photo credit MDS Site & Power
The team at MDS Site & Power were very pleased recently to have won a key Strategic Award from e& for business continuity at the e& Annual Partner Awards. “Always on the leading edge and seeking excellence” wrote Ghassan Abdel Rahman, Managing Partner, about the award on LinkedIn.
“Having this award signifies that MDS Site & Power demonstrates outstanding commitment and innovation in effectively responding to and recovering from disruptions. The award symbolizes dedication, hard work, and the ability to maintain operational stability in the face of challenges.”
The Mindware team with their award trophy. Photo credit: Mindware
There was a proud moment for the Mindware Qatar team as they received Eaton’s Recognition Award for Outstanding Performance in 2024.
“This achievement reflects our team’s dedication, strong collaboration with Eaton, and continued commitment to excellence. Congratulations to the entire team!” said a posting on the Mindware LinkedIn profile.
Successful HPE Aruba Networking event in Nairobi, Kenya
The Hewlett Packard Enterprise operated by Selectium team were thrilled with the success of their HPE Aruba Networking Event hosted at the Radisson Blu Hotel in Nairobi on April 10. The event brought together a dynamic mix of industry leaders, technology partners and valued customers, for a day of insightful dialogue, cutting-edge demonstrations and meaningful collaboration.
From live demos showcasing the power of HPE Aruba’s intelligent network solutions, to interactive discussions around cloud-managed networking, security and digital transformation, the energy and enthusiasm in the room were undeniable.
“We’re truly grateful for the strong support from our partners and clients, whose presence made this event not only successful but also incredibly impactful” said Winnie Kangethe, Country Marketing Manager, Hewlett Packard Enterprise operated by Selectium. “As we look ahead, we are excited about the potential for deeper engagements, innovative projects and long-term business partnerships that drive growth and efficiency. Here’s to building the future of networking—together!”
Photo credit: Hewlett Packard Enterprise operated by Selectium.
The event attracted Aruba Networking experts from across the region and internationally. 120+ people were present for the event, which began with an early morning breakfast session, followed by a mid-morning session and then lunch.
The day began with a welcome address by George Odula, Country Manager, Hewlett Packard Enterprise operated by Selectium. Next up was a Technical Keynote: “Security First AI-powered Networking” presented by Karthikeyan Gunasekar, Business Development Lead, Aruba Edge Services Platform, EMEA.
Joseph Njogu, Presales Architect, Hewlett Packard Enterprise operated by Selectium, speaking during the live demo of Network Operations. Photo credit: Hewlett Packard Enterprise operated by Selectium
Customers presentations followed, then a roundtable discussion which explored issues and opportunities around Network Flexibility. Milind Chavan, Sales Manager, Africa, followed that with his presentation “Winning together with HPE Aruba Networking.” The morning continued with more insights on Network Flexibility from Karthikeyan Gunasekar and then a live demo of Network Operations by Karthikeyan joined by Joseph Njogu, Presales Architect, Hewlett Packard Enterprise operated by Selectium.
The final presentation before the event closed with lunch was “Technical Excellence: Best Practices for Seamless Deployments” from Darius Dordi, Regional Presales Manager, Gulf IT Network Distribution FZ LLC.
At the end of the event, the HPE operated by Selectium team are seen here with visiting presenters. Photo credit: Hewlett Packard Enterprise operated by Selectium
Hewlett Packard Enterprise operated by Selectium serves as the local representative of Hewlett Packard Enterprise (HPE) in Bulgaria, Croatia, Kenya, Morocco, Nigeria, Serbia and Slovenia. It is a renowned technology company with a comprehensive range of high-quality IT solutions, services, and products designed to assist customers in optimizing their IT environments. It provides innovative technologies that empower organizations to transition to a hybrid infrastructure, safeguard and manage business data, and foster increased productivity and essential agility in the market. In today’s business landscape, these capabilities are indispensable for successful operations.
MDS Oman achieves 100,000 man-hours without a Lost Time Incident in Oman Data Park 5.4MW Data Center project
Mideast Data Systems Oman has successfully achieved 100,000 man-hours without a Lost Time Incident (LTI) in the ongoing FIRQ 5.4MW Data Center project. The achievement was marked with a reception at the project’s site.
Now 45% complete, the contract is for construction of a ODP 5.4 MW Data Center at Nizwa Firq. The celebration took place at the Data Center and the MDS team was joined colleagues from the client, Oman Data Park, the consultant, Design Group Engineering, and the contractor, Assarine International.
Present for MDS Oman were Ahmad Birjawi – Vice President; Elias Mazraani – Deputy General Manager; Nissar Ahmed – QHSE Lead; Omar Taha – Projects Director; Wisam Bzoor – Project Manager and Farid Rahme – Technical Support Manager.
‘Safety isn’t just a box we tick—it’s the foundation of our culture” said Ahmad Birjawi. “This achievement belongs to every individual who chooses accountability, vigilance, and care for their colleagues every single day. At MDS Oman, safety isn’t just a priority, it’s a non-negotiable value. Here’s to celebrating this success and continuing our journey toward even greater milestones. Because when we work safe, we win together.”
“Reaching 100,000 manhours without a Lost Time Incident (LTI) is more than just a milestone; it is the proof of what we can achieve when safety is at the heart of everything we do” said a company spokesperson. “This remarkable accomplishment reflects the collective effort of every team member, from our leadership’s unwavering commitment to appropriate HSE standards to our engineers’ meticulous planning and our field teams’ relentless focus on safe execution.”
Established in 1994 and part of the Midis Group, MDS Oman has a professional staff of 200 + specialists and covers market needs within various business fields including:
*Data Center Infrastructure and mobile Data Center Solutions
*Distribution transformers
*Power Generation and Solar Solutions
*Industrial and explosion-proof UPS and DC Systems
*Shelters and Telecommunication equipment
*Ground Power Units, Diesel Rotary UPS
*Facility Management
*Rental Business
*CCTV & Access Control
*BMS Solutions
Revolutionizing digital transformation: i4 Solutions and Cisco lead the charge at Web Summit Qatar 2025
At Web Summit Qatar 2025, i4 Solutions and Cisco Systems unveiled key innovations that seamlessly blend AI, automation, and advanced networking. Their strategic alliance is not just about technology—it’s about redefining the future of enterprise IT, making digital transformation more accessible, secure, and scalable for businesses worldwide.
As an innovator in digital transformation and a distinguished Cisco Gold Partner, i4 Solutions is harnessing the power of AI-driven automation and cutting-edge networking and empowering Qatari enterprises to navigate the complexities of the modern digital landscape with unprecedented efficiency and agility.
“AI and automation are the cornerstones of tomorrow’s technology,” stated Boutros El Haddad, General Manager of i4 Solutions. “Our collaboration with Cisco at Web Summit Qatar underscores a shared vision: delivering intelligent, secure, and scalable solutions that enable businesses to innovate fearlessly and stay ahead of the curve in an ever-evolving digital world.”
El Haddad also emphasized i4 Solutions’ pride in participating for the second consecutive year, reaffirming their unwavering support for this premier global tech event in Qatar.
Driving Qatar’s Vision for a Digitally-Enabled Future
The surge in demand for AI-powered solutions to optimize IT operations, bolster cybersecurity, and facilitate seamless scalability has never been more critical. i4 Solutions and Cisco are not merely responding to this demand. Their joint mission aligns seamlessly with Qatar National Vision 2030, positioning the nation as a global hub for digital transformation and technological excellence.
By integrating Cisco’s industry-leading networking and security infrastructure with i4 Solutions’ AI-driven innovations, businesses can:
Achieve unparalleled efficiency through smart automation and streamlined workflows, significantly reducing operational costs.
Fortify cybersecurity by leveraging Cisco’s advanced security frameworks to combat evolving digital threats.
Enable limitless scalability with AI-powered insights and cloud-native architectures that ensure sustained competitive advantage.
Unlock new revenue streams through enhanced innovation and digital resilience across industries.
The i4 team at Web Summit Doha. Photo credit: i4 Solutions
In today’s data-driven world, businesses cannot afford to be stagnant. i4 Solutions is dedicated to equipping organizations across industries with transformative IT solutions that enhance operations, deliver invaluable insights, and secure a competitive edge. From AI-powered automation to intelligent networking, i4 Solutions is the partner of choice for enterprises determined to thrive in the 21st century. With innovation as their driving force and digital transformation as their mission, i4 Solutions and Cisco are revolutionizing the way businesses operate—one breakthrough at a time.
K-tuin celebrates the Grand Opening of its 45th store in Valencia, Spain
Valencia, Spain’s third-largest city, has been chosen to host the 45th K-tuin store, making it the country’s largest Apple Premium Partner. With this new location in the popular Saler shopping center, K-tuin now boasts 11 stores with the APP label – the highest level of certification Apple grants to its partners.
As an Apple Premium Partner store, K-tuin brings Valencia’s residents and visitors a cutting-edge, interactive, and spacious retail experience—one that is truly “100% Apple.” Here, customers can fully immerse themselves in the Apple universe like never before. Plus, with an in-house Authorized Technical Service, they’ll enjoy seamless support and a complete, top-tier customer experience.
The new APP is situated within a very popular shopping mall. Photo credit: K-tuin
Juan Fernández, Marketing Manager of K-tuin, attended the opening event on January 30 and expressed his excitement about the new store: “The potential here is enormous—just look at the incredible public response! Valencia is a major city, yet it has few truly specialized Apple stores for its size. I have no doubt that we will quickly establish ourselves as the go-to Apple destination in this part of the city.”
The store’s exterior is truly eye-catching, thanks to the glass walls and the large-format illuminated panels covering the back of the furniture, which were specifically designed for this store.
The display screens were specially commissioned for the store. Photo credit: K-tuin
The opening had to be postponed due to construction delays caused by severe floods that impacted nearby towns and industrial areas in one of the worst natural disasters the country has ever experienced. Fortunately, these challenges were overcome, and the new store is now a reality.
The grand opening, held at 7:00pm, attracted hundreds of Apple fans and curious visitors eager to be among the first to explore the new store and take part in the giveaways. From early morning onwards, people were lining up and the first arrivals received free AirPods as a gift.
The new store also includes a full Authorized Technical Service to complete the customer service function. Photo credit: K-tuin
K-tuin’s success is largely based on its commitment to helping customers get the most out of their Apple devices. The company provides a unique shopping experience that includes the K-tuin Skool training platform and exclusive value-added services for its customers. Moreover, the new store in Valencia will host free weekly workshops.
One of the largest Apple distributors in Europe, K-tuin was founded in 1994 by Juan Fabre, with its first store opening in Madrid, followed by numerous expansions. It became the first Spanish company to achieve Apple Premium Reseller status, the highest classification among Apple resellers at the time.
Since its acquisition by the Midis Group in 2019, K-tuin’s growth has accelerated significantly. Now boasting 45 stores, it has established a strong presence across Spain, including the Canary Islands, where it expanded further with the acquisition of four Banana Computer stores in 2023. And this is just the beginning—several advanced projects are already in motion, promising even more store openings in the near future.
MDS SI Group leads strategic technology showcase at LEAP2025
LEAP 2025 technology conference is set to be a pivotal platform for regional technology leaders, with MDS SI Group positioning itself at the forefront of digital innovation. The company and its key affiliates are preparing a comprehensive demonstration of cutting-edge technological solutions across multiple industry sectors.
Happening from 9 to 12 February in KSA, LEAP 2025, one of the world’s biggest IT, AI and startup events, is expected to welcome 215,000 visitors, featuring 1000 expert presenters, 1800 global tech brands and more than 680 innovative startups. Many of the attendees will also be present at the DeepFest AI event, co-located with LEAP, which is one of the region’s leading AI spectaculars.
MDS SI Group will anchor its presence in Hall 3, Booth A40, featuring a collaborative exhibit with strategic affiliates MDS CS, MMR, and Total Technical Triangle (3T). The unified display underscores the group’s integrated approach to technological development and digital transformation.
Sami Abi Esber: excited about LEAP 2025. Photo credit: MDS SI
“LEAP is where innovation meets opportunity, bringing together industry leaders, visionaries, and trailblazers to shape the future. As a sponsor, we’re excited to contribute to the dialogue, share insights, and connect with the incredible minds driving progress in our industry” said President of MDS SI, Sami Abi Esber.
MAGNOOS has elevated its conference participation to Platinum Sponsor status, strategically partnering with BMC Software to showcase advanced AI-driven data solutions. The company’s leadership emphasized their commitment to technological advancement, positioning their showcase as a critical insight into next-generation digital strategies.
Complementing the technological landscape, eSolutions—a prominent asset management provider in the Middle East—will collaborate with IBM at Booth C50 in Hall 1. The partnership highlights a concentrated focus on sustainable technological solutions that are reshaping industry paradigms.
Industry analysts anticipate the event will serve as a critical networking and innovation exchange platform, with MDS SI Group and its network of companies representing a significant intellectual and technological capital investment in the regional tech ecosystem.
The conference represents more than a mere exhibition; it signals a strategic convergence of technological vision, enterprise partnerships, and forward-looking digital transformation methodologies.
