IDCA and MDS Site & Power – UAE Group sign strategic alliance for the United Arab Emirates
Washington D.C. – September 16, 2025 – The International Data Center Authority (IDCA) today signed a strategic alliance with MDS Site & Power, the largest System Integrator in the Gulf, to offer its services across the United Arab Emirates.
Mehdi Paryavi, IDCA Chairman & CEO, stated “This strategic alliance brings together a synergic collaboration that caters IDCA’s world’s leading cutting-edge and all-encompassing services, through the value-add of MDS Site & Power – UAE Group, to every project and industry segment across the UAE.” He continued, “Now the largest organizations in the Middle East can further benefit from IDCA’s game-changing presence and expertise across all industry verticals and sectors.”
MDS Site & Power – UAE Group EVP, Ghassan Abdel Rahman, said, “Becoming IDCA’s representative in the United Arab Emirates is a success for MDS Site & Power – UAE Group. Not only does it empower our team to do better and more for all our valuable clients in GCC, it will immensely empower our clients, who will benefit from IDCA’s global standardization, education, certification and strategic advisory – and enable digital economies to foster sustainable growth.”
Moncef Heddad, Global Head of Strategic Investments, IDCA: “MDS Site & Power – UAE Group is the largest value-added system integrator that is practically involved in major projects of Saudi Arabia, UAE, Qatar, Kuwait, etc. IDCA is the largest consortium of digital infrastructure, the leader and the authority on everything digital. This collaboration is both natural and inevitable. We look forward very much to offering IDCA’s unmatched support system through MDS Site & Power – UAE Group to our valuable clients in UAE, and ultimately across the GCC.”
Anthony Darwich, General Manager of MDS CFS: “I have been following IDCA’s great work around the world and always wanted to be involved with such great progress in the Middle East region. We are honored that this partnership got formed and are now unlocking a great opportunity for the entire region and the digital infrastructure community.”
This strategic collaboration will involve offering full stack audits and assessment services, inclusive of data center sites, facilities, cloud infrastructure, compute, platform and the application itself. It also includes offering the IDCA’s world renown data center training and certification at mass scale all across the United Arab Emirates and ultimately in the GCC. Additionally, MDS Site & Power – UAE Group will represent IDCA in major government and private sector accounts whereby strategic advisory services are required.
The Middle East is one of the fastest growing markets in the world today. IDCA’s determination to support the ever-growing demand in the region, and the appetite of MDS Site & Power – UAE Group to always offer the latest and the greatest within its active markets, have merged into a powerful strategic partnership.
About IDCA
International Data Center Authority (IDCA) is the global bipartisan digital economy think tank that works with nations to create AI policies, Digital Hubs and Digital Economies through the standardization of the approach, selection, design, feasibility, operation, and various processes and methodologies of digital infrastructure and related processes and systems.
The global IDCA team works with its partners and affiliates worldwide to achieve the optimum delivery of its advanced services locally and effectively at every project. IDCA is represented in more than 40 countries and active globally in the Americas, Europe, Middle East, Africa, and Asia.
MDS Site & Power – UAE Group, part of the MDS System Integration Group, is a leading system integrator with a strong presence across the Middle East and Turkey. With over 3000 professionals and 60+ affiliate companies, MDS S.I. partners with more than 5,000 customers to deliver cutting-edge digital transformation solutions.
From designing and building state-of-the-art data centers to IT infrastructure, cloud, cybersecurity, advanced analytics, AI, and managed services, MDS Site & Power – UAE Group empowers enterprises and industries to enhance efficiency, boost productivity, and drive innovation at scale.
MDS SI Group announces appointment of Miguel Khouri as Senior Vice President of MDS Computers & eSolutions UAE
Abu Dhabi, September 16, 2025 – MDS System Integration (MDS SI) Group is pleased to announce the appointment of Miguel Khouri as Senior Vice President of MDS Computers and eSolutions UAE, key affiliates in the UAE within the Group.
Miguel brings with him nearly three decades of experience in IT and digital transformation solutions in the UAE. Since beginning his career in 1997, he has held progressive roles across engineering, infrastructure, and senior management, building a proven track record of leadership and delivering large-scale technology initiatives.
As Senior Vice President, Miguel will spearhead the affiliates’ mission to empower enterprises with world-class technology solutions, accelerating digital transformation and sustainable business growth.
MDS System Integration Group is an experienced and agile Digital Systems Integrator, powered by over 3,000 professionals, holding 1,400+ technology certifications and 250+ service delivery certifications. Serving more than 5,000 customers, MDS SI has been consistently recognized for its leadership, ranked #1 by IDC for IT Services revenues across several countries in the GCC.
With 60 affiliates across 11 countries and 18 cities in the Middle East and Turkey, MDS SI is committed to delivering business excellence through advanced technology solutions and an unmatched partner ecosystem. Part of Midis Group, MDS SI continues to drive digital and sustainable transformation across industries.
Mindware and VMware partner to boost Egypt’s Digital Transformation
Mindware, a leading value-added distributor (VAD) in the Middle East and Africa, is proud to announce its appointment as an official distributor for VMware, a Broadcom company, in Egypt. This new alliance is poised to bring VMware’s globally renowned cloud infrastructure and virtualization technologies to a rapidly evolving Egyptian market, unlocking unprecedented opportunities for digital transformation.
This announcement comes on the heels of Mindware’s recent appointment in March this year as VMware’s distributor covering Lebanon, Iraq, and Jordan. With the addition of Egypt, Mindware significantly expands its VMware footprint across the Levant and North Africa, reinforcing its role as a key regional partner for VMware and consolidating its leadership in delivering next-generation IT solutions across the broader Middle East region.
Mindware will now deliver VMware’s comprehensive suite of technologies to enterprises and public sector institutions throughout Egypt. These include cloud infrastructure, app modernization platforms, advanced networking and security solutions, and digital workspace tools, designed to enhance operational agility, IT performance, and business resilience.
Toni Azzi, Vice President, Africa, Qatar & Levant at Mindware, commented: “Egypt is at the forefront of digital transformation, led by ambitious national strategies and a vibrant private sector. By integrating VMware into our distribution portfolio, we are helping Egyptian enterprises build agile, secure, and future-ready digital infrastructures. With our established partner network and local expertise, Mindware is uniquely positioned to lead VMware’s expansion in this dynamic market.”
Amr Salah ElDin, Regional Director, North Africa, Levant & Egypt at VMware, stated: “Our partnership with Mindware marks a significant milestone in VMware’s regional growth journey. As Egypt accelerates its move toward cloud-first, digitally empowered operations, we are confident that Mindware’s market reach and channel expertise will play a crucial role in helping organizations unlock the full value of VMware’s solutions. We look forward to driving innovation and modernization across Egypt together.”
The collaboration comes at a time of unprecedented opportunity. According to IDC, Egypt’s spending on cloud computing is projected to exceed $800 million by 2027, underscoring the country’s fast-growing appetite for digital infrastructure. Public and private sector organizations alike are investing heavily in smart government initiatives, financial inclusion, health tech, and educational platforms—areas where VMware’s technologies can make a transformative impact.
Mindware, a leading IT distributor in the Middle East and Africa (MEA) region, takes pride in offering top-quality global brands to over 7,500 partners with legal entities in 13 countries. With a rich history dating back to 1991 and headquartered in Dubai, UAE, Mindware’s unwavering commitment spans over three decades, empowering businesses with cutting-edge IT solutions, AI technologies, and fostering digital transformation. Mindware’s comprehensive offering encompasses a selection of leading brands in infrastructure, networking, security, storage, and artificial intelligence solutions.
As part of its Value-Added Distribution (VAD) methodology, Mindware goes the extra mile to provide supplementary value-added services to its reselling partners including pre-sales consultancy, implementation services, local technical support, AI enablement, marketing enablement tools, and multiple channel-enabling programs. Supported by strategically positioned logistic centres in key locations, Mindware ensures seamless distribution across all channels, efficiently catering to the needs of its esteemed partners and customers in both traditional IT and emerging AI landscapes.
New iSTYLE Apple Premium Partner store opens in Slovakia
A new iSTYLE Apple Premium Partner store opened recently at Bratislava Aupark in Slovakia. The store replaces an older retail site in place at Aupark Shopping Mall since 2007 under the m:zone brand. In 2023, m:zone was acquired by iSTYLE.
With the opening of the new store in Bratislava there are now seven iSTYLE outlets in the country. After the original store closed in late May, the iSTYLE team and contractors collaborated diligently to create a new space. They celebrated the grand opening on Saturday, August 2nd, 2025, which attracted over 2,000 attendees throughout the day.
The new store has a total leased area of 175 sqm with 135 sqm taken up by the showroom, 15 sqm storage, and 15.12 sqm for the service lab. Photo credit: iSTYLE
When the big moment arrived for the official opening, cutting the red ribbon was a team job carried out by iSTYLE Slovakia GM, Branislav Rentka, retail manager Martin Kolnik, store manager Tomas Weis and invited VIP, Petr Mara, an influential tech content creator and entrepreneur.
Keeping Apple fans happy at iSTYLE Bratislava. Photo credit: iSTYLE
Apple fans are a very keen and hardy bunch. The first customers were in line in front of the store from 7:30 in the morning! To keep them awake and thank them for their passionate support for the iSTYLE and Apple brands, customers waiting in line were served with free drinks of their choice.
Early attendees received a special iSTYLE ‘Premium Stuff’ gift bag, which included T-shirts celebrating the store opening and gifts from 3PP partners.
Popular TV presenter Simona Ondruškova, left, in one of the on-stage discussions. Photo credit: iSTYLE
There was also plenty of entertainment at the opening event. The opening program consisted of workshops, panel discussions and live performances by Petr Mara (tech content creator and entrepreneur), Nina Skalikova (photographer and traveler) and DJ ‘NobodyListen.’
A DJ entertained the guests and Apple fans at the opening event – via Apple technology, of course. Photo credit: iSTYLE
Everything was moderated by the popular morning TV presenter Simona Ondruškova and the day’s presentations and discussions took place on a main stage in the central part of the shopping mall with a podium and a giant LED screen.
After each part of the program, there was an interactive quiz for everybody with a chance to win a Premium Stuff bag. Speakers on stage were also invited for a ‘Meet & Greet’ that took place in front of the store.
One of the most important parts of the iSTYLE brand – the team! Photo credit: iSTYLE
iSTYLE, a proud member of the Midis Group, stands as the largest network of Apple Premium retail stores across 15 countries in Central and Eastern Europe, the Middle East, North Africa, and Spain under the K-tuin brand. Since launching its first store in 1999, iSTYLE has grown into a global leader in Apple retail, boasting more than 140 locations in the EMEA.
This includes 67 stores across CEE and 31 in the MENA, offering customers a premium shopping experience with expert guidance and top-tier service. Additionally, its sister company, K-tuin, further strengthens its presence with 46 stores across Spain, ensuring Apple enthusiasts have access to unparalleled service and the latest innovations.
iSTYLE Iraq opens its latest Apple Premium Reseller store in Arasat, Baghdad
The iSTYLE Iraq team are celebrating after the successful launch event for the new Apple Premium Reseller store in Arasat Street, Al-Karrada, Baghdad. An amazing 100+ guests attended the exciting opening event.
All sorts of entertainment were provided to jazz up the evening, from a live performance by a violinist to portrait drawing by a digital artist, a trivia quiz, coverage by influencers and a set by a DJ to liven the proceedings. At the launch there were also exclusive offers including product and service bundles and limited-time discounts.
The store, which began trading a few months before the grand launch, is a milestone expansion for iSTYLE in Iraq – and the second APR retail site in the country for the company. Just like the existing iSTYLE Iraq store in Amirat Street in the capital, the new store offers a high quality customer-first service.
A proud moment for the iSTYLE Iraq team as they cut the ribbon to open the new store. Photo credit: iSTYLE
“The opening of another store in Iraq marks a significant milestone in our ongoing expansion. This achievement reflects our commitment for growth in the region and serves as a strong foundation for future developments” said Nicolas Daher, Managing Director, Retail, Midis Group.
“We are proud to open our second Apple Premium Reseller store in Iraq – Baghdad, a significant milestone in our journey to bring Apple-class technology, services, and customer experience to even more people across Iraq” added Mukhalad Alsahaf, Iraq Retail Manager, iSTYLE.
iSTYLE store openings are always popular with Apple fans. Photo credit: iSTYLE
In addition to the full range of main Apple products, the Arasat store will offer a variety of services, including:
Expert technical support and troubleshooting
In-store setup and personalized training sessions for Apple devices
iSTYLE, a proud member of the Midis Group, stands as the largest network of Apple Premium retail stores across 15 countries in Central and Eastern Europe, the Middle East, North Africa, and Spain under the K-tuin brand. Since launching its first store in 1999, iSTYLE has grown into a global leader in Apple retail, boasting more than 140 locations in the EMEA.
This includes 67 stores across CEE and 31 in the MENA, offering customers a premium shopping experience with expert guidance and top-tier service. Additionally, its sister company, K-tuin, further strengthens its presence with 46 stores across Spain, ensuring Apple enthusiasts have access to unparalleled service and the latest innovations.
Mindware expands Autodesk relationship to drive digital transformation in the Gulf and KSA
Mindware has announced an expansion of its relationship with Autodesk. Already an authorised Autodesk distributor in the Levant and RoME (Rest of Middle East) regions, Mindware will now extend its expertise to the Gulf and Saudi Arabia (KSA), bringing Autodesk’s industry-leading solutions to a wider audience and accelerating digital transformation across the Architecture, Engineering, Construction and Operations (AECO), manufacturing, and media & entertainment sectors.
“This is a natural evolution of our long-standing relationship with Autodesk” said Philippe Jarre, President, Mindware Group. “Our proven expertise in the Levant region has positioned us as a trusted partner, and we are excited to bring that same commitment to the Gulf and KSA. With Autodesk’s world-class solutions and our extensive channel ecosystem, we are creating unparalleled opportunities for businesses to thrive in the digital era.”
Mindware will provide a comprehensive suite of value-added services, including partner enablement, technical support, consulting, and go-to-market strategies to drive Autodesk adoption. The partnership will also focus on reseller training, industry-specific workshops, and live demonstrations, ensuring businesses can maximise the benefits of Autodesk’s AI-driven automation, cloud-based collaboration, and data-driven design capabilities.
Globally, Autodesk has been central to delivering the solutions that enable the AECO and manufacturing industry’s digital transformation. In the GCC, digital twin technology and smart infrastructure are gaining ground in the AECO sector, as well as in manufacturing, where AI-driven automation is revolutionising production processes.
“We are thrilled to strengthen our collaboration with Mindware and expand our reach in the GCC” said Claudette Reuter, Senior Manager, Emerging Markets Channel Sales, at Autodesk. “With Mindware’s regional expertise and strong partner network, we are empowering businesses to embrace innovation, enhance efficiency, and drive sustainable growth.”
By expanding their relationship, Mindware and Autodesk are set to accelerate the digital transformation journey of the Gulf and KSA, enabling enterprises to design, build, and innovate with greater speed and intelligence.
Mindware, a leading IT distributor in the Middle East and Africa (MEA) region, takes pride in offering top-quality global brands to over 7,500 partners with legal entities in 13 countries. With a rich history dating back to 1991 and headquartered in Dubai, UAE, Mindware’s unwavering commitment spans over three decades, empowering businesses with cutting-edge IT solutions, AI technologies, and fostering digital transformation. Mindware’s comprehensive offering encompasses a selection of leading brands in infrastructure, networking, security, storage, and artificial intelligence solutions.
As part of its Value-Added Distribution (VAD) methodology, Mindware goes the extra mile to provide supplementary value-added services to its reselling partners including pre-sales consultancy, implementation services, local technical support, AI enablement, marketing enablement tools, and multiple channel-enabling programs. Supported by strategically positioned logistic centres in key locations, Mindware ensures seamless distribution across all channels, efficiently catering to the needs of its esteemed partners and customers in both traditional IT and emerging AI landscapes.
Mindware expands footprint into East Africa with strategic launch in Nairobi
NAIROBI, KENYA: As part of its strategic expansion, Mindware, a leading value-added distributor (VAD) in the Middle East and Africa, marked a powerful new chapter in its growth journey with the official launch of its East Africa operations, celebrated through a high-energy event in Nairobi on May 27, 2025.
Bringing together over 200 channel partners, industry leaders, and top vendor representatives, the event served as a clear declaration of Mindware’s commitment to empowering East Africa’s digital future. The Nairobi office, now fully operational, will serve as the company’s strategic hub for East Africa covering Kenya, Uganda, Tanzania, Rwanda, and Ethiopia.
“This launch is not just about opening doors, it’s about opening possibilities” said Spiros Rafailovits, Territory Manager, East Africa at Mindware. “We are here to co-create the future of technology in East Africa by investing in people, forging trusted partnerships, and delivering cutting-edge solutions that accelerate growth across the region.”
Since announcing its East Africa expansion earlier this year, Mindware has made bold strides; doubling its local workforce, onboarding regional vendors, and hosting partner enablement sessions across key markets. These actions reflect Mindware’s strong momentum and growing relevance in the region.
The launch event went beyond the traditional format, with inspiring keynote addresses, forward-looking panel discussions, and networking sessions that enabled stakeholders to explore Mindware’s expanded portfolio and strategic roadmap. In line with its partner-first strategy, Mindware has rolled out technical and sales enablement programs, and is working with vendors to deliver certification courses tailored to local market needs.
With new partnerships already signed with regional ICT providers, Mindware is set to announce several new vendor collaborations in the coming weeks further expanding its portfolio in cloud, cybersecurity, networking, and enterprise technologies.
Partners Voices
“Mindware’s setup in Kenya has brought a new level of professionalism and opportunity to the local IT channel. Their commitment to partner success is evident in every interaction. As it is said, ‘focusing on customer satisfaction is crucial to building lasting relationships’, this is exactly the game changer that Mindware has brought to the Kenyan market. We can’t ask for anything more” – Cornelious Anjichi, Chief Finance Officer at Down to Earth Technologies
“Working with Mindware has been a game-changer. Their local presence means faster support, better access to new technologies, and a new partnership approach that helps us grow” – Peris Kabora, Supply Chain and Administration Manager at Sybyl Kenya Ltd.
Mindware, a leading IT distributor in the Middle East and Africa (MEA) region, takes pride in offering top-quality global brands to over 7,500 partners with legal entities in 13 countries. With a rich history dating back to 1991 and headquartered in Dubai, UAE, Mindware’s unwavering commitment spans over three decades, empowering businesses with cutting-edge IT solutions, AI technologies, and fostering digital transformation. Mindware’s comprehensive offering encompasses a selection of leading brands in infrastructure, networking, security, storage, and artificial intelligence solutions.
As part of its Value-Added Distribution (VAD) methodology, Mindware goes the extra mile to provide supplementary value-added services to its reselling partners including pre-sales consultancy, implementation services, local technical support, AI enablement, marketing enablement tools, and multiple channel-enabling programs. Supported by strategically positioned logistic centres in key locations, Mindware ensures seamless distribution across all channels, efficiently catering to the needs of its esteemed partners and customers in both traditional IT and emerging AI landscapes.
Midis Group makes a substantial impact at Connected Africa Summit
Africa’s digital era is here, and Midis Group is proud to be part of it. As key sponsors of the Connected Africa Summit in Kenya, Midis Group’s Local Office experts and industry pioneers played a prominent role in advancing transformative technologies, building strategic partnerships, and unlocking opportunities across the continent.
Held in Diani, Kenya, from May 26 to 29, 2025, the summit aimed to ‘Create business opportunities for growth’ by bringing together local and regional innovators and businesses. The Summit featured a distinguished lineup of speakers, notably including the Honourable William Kabogo, Cabinet Secretary of the Ministry of Information, Communications, and Digital Economy, and attracted a diverse international audience of delegates, ambassadors, and sponsors.
Midis Group remains deeply committed to contributing to Africa’s transformation by supporting both the public and private sectors in launching future initiatives that address local needs, empowered by digital advancements, and interconnected globally. Our dedication to sustainable growth and innovation aims to create an environment where technology delivers meaningful progress for people and communities across Africa.
Ernest Sales (centre above) meeting Midis Group affiliates: HPE operated by Selectium, AIdeology, One Identity, IGEL, Matrix42, Blackberry, Kyriba, IBM operated by MIBB, Quest, MBCOM Technology, a Broadcom & VMware Representative. Photo credit: Midis Group
Ernest Sales, President Local Office and Co-President Retail at Midis Group, highlighted the significance of the Summit and Midis Group’s role in shaping Africa’s digital transformation:
“This year, there’s a sense of building energy and momentum at the Connected Africa Summit. We’ve crossed a tipping point with key technologies like AI and the Cloud, unlocking new avenues for growth and innovation” said Mr. Sales.
“At Midis Group, we’re proud to support this pivotal event, standing alongside governments and business leaders driving progress across the continent. Together with our trusted affiliates, we are committed to empowering Africa’s digital transformation, fostering innovation, and building a more connected, prosperous future for all.”
Midis affiliate teams at Connected Africa Summit, from top left to bottom right: Ivanti, Commvault, Citrix and Cohesity. Photo credit: Midis Group
15 Midis Group Local Office brands took part in the Connected Africa Summit this year
Together with its affiliates, the Group presented a comprehensive ecosystem of solutions, each with deep regional knowledge, positioning the group as a trusted partner for businesses throughout Africa.
Throughout the summit, Midis Group experts contributed to critical discussions. On day one, Shehzaad Noormahomed (Regional Sales Director, Citrix) delivered a keynote on “Smart Teams – Building the Augmented Workforce”, followed by a panel featuring Eric McGee (Technical Sales Engineer, Ivanti).
On day two, Jorge Colotto (CEO, AIdeology) presented “Reimagining the Public Sector Through AI & Digital Infrastructure”. At the same time, concurrently, Ravi Baldev Singh, Senior Director, Sales Engineering – Emerging Markets at Commvault, delivered a keynote on “The Infrastructure of Trust: AI, Data & Digital Governance.”
ICT Authority of Kenya and Midis Group Local Office teams at Connected Africa. Photo credit: Midis Group
Panel discussions included “Controlling Data: Africa’s Path to Digital Independence” featuring Mohammed Arafa (System Engineer, BlackBerry) and Francis Kiambati (Head of Technology Sales and Services, CEA, Cohesity).
The Cybersecurity session “Cybersecurity By Design: Embedding Trust into Digital Infrastructure” featured keynotes with Andries Lategan (Technology Officer, MBCOM Technologies) and panel participation on “AI On Both Sides: Fighting Cybercrime With AI Agents” with Eric McGee (Ivanti) and Samer Hani (Managing Director META, EE & GR, Matrix42). Additionally, Saleh Al-Nemer (UKIMEA O-CTO & Vertical Solutions, HPE) presented on “Africa’s Leap: IoT Driven Infrastructure for A Connected Continent.”
iSTYLE and K-tuin partner with Fixably to optimize and scale retail service delivery
iSTYLE and K-tuin are partnering with Fixably, a global SaaS company specializing in after-sales service management. The two companies are affiliates of the Midis Group, a leading provider of ICT services and solutions across Europe, the Middle East and Africa. The collaboration is part of iSTYLE and K-tuin’s broader effort to optimize and scale service delivery across the organization.
As part of the partnership, iSTYLE and K-tuin will implement Fixably’s innovative after-sales platform across key retail service operations to unify workflows, streamline processes, and strengthen Apple service operations. The move reflects their commitment to operational excellence and providing best-in-class retail services across its vast regional footprint.
“Partnering with Fixably is an important step in our strategy to bring smarter and sustainable service capabilities to our retail network,” said Nicolas Daher, Managing Director Retail – CEE, MENA and Spain at Midis Group. “Fixably’s platform offers the flexibility and intelligence we need to meet evolving customer expectations.”
The tool is expected to be fully operational by mid-2026, considering the scale of iSTYLE and K-tuin retail operations, the involvement of multiple countries, and the ongoing implementations that are shaping the Group’s global enterprise architecture and integrations.
“As part of Midis’ ongoing strategy to enhance our operations through technology, we’ve spent the past year carefully selecting the right after-sales platform for our service operations. This new partnership marks a significant milestone in that journey” said María José Freigedo Pérez, Finance Director Retail Spain at K-tuin.
“Our goal was to find a solution that not only streamlines internal processes and reduces time spent on administrative tasks but also delivers greater value and transparency to our customers. With this implementation, we are achieving key objectives: boosting efficiency, ensuring compliance, and elevating the overall customer experience” added María José Freigedo Pérez.
Fixably’s software enables service teams to manage the full lifecycle of repair and service operations, while improving transparency, speed and customer satisfaction.
“We’re proud to work with Midis Group as they continue to lead in the region’s technology and services landscape,” said Joel Mansnerus, CEO of Fixably. “This partnership is a great example of how innovation and scale can come together to elevate the after-sales experience.”
More about Fixably
Fixably, a fast-growing SaaS company launched in 2020, is building a global after-sales management ecosystem that connects professional businesses in over 50 countries. Fixably’s team brings together deep expertise in Apple Authorized Service, repair and refurbishment operations, professional software development, and global customer support.
iSTYLE and K-tuin, proud members of the Midis Group, form the largest network of Apple Premium retail stores across 15 countries in Central and Eastern Europe, the Middle East, North Africa, and Spain. Together, they have established themselves as global leaders in Apple retail, with over 140 locations in the EMEA region. This includes 67 stores in Central and Eastern Europe, 30 in the Middle East and North Africa, and nearly 45 in Spain. All these locations provide customers with a premium shopping experience, expert guidance, and top-tier service.
MDSap positioned as a leader in the IDC MarketScape: Turkey SAP Implementation Services 2024
ISTANBUL, TURKEY – (23.04.25) – MDSap Turkey has been named a Leader in the IDC MarketScape: Turkey SAP Implementation Services 2024 Vendor Assessment. The IDC MarketScape report offers a comprehensive assessment of the capabilities and strategies of service providers in Turkey’s SAP implementation services landscape.
The recognition reflects MDSap’s deep industry knowledge, robust consulting expertise, and ability to deliver high-impact SAP solutions tailored to the evolving needs of clients.
According to the report, “MDSap is a technology consulting company specializing in data-driven digital transformation, with a focus on SAP and analytics solutions. It serves organizations in industries such as finance, healthcare, retail, and the public sector and offers services in ERP integration, human experience optimization, financial digitization, and supply chain management.”
The company’s specialized solutions for the banking and public sectors, combined with advanced tools such as SAP ALM and SAP S/4HANA Migration Cockpit, enable organizations to manage complex implementations efficiently and with minimal disruption.
“We believe being positioned as a Leader by IDC MarketScape is an important milestone that affirms the trust our clients place in us and our commitment to excellence in digital transformation” said Nesrin Demirci, General Manager at MDSap. “Our team continues to deliver industry-specific, scalable SAP solutions that empower our clients to grow, innovate, and adapt in a rapidly changing environment.”
MDSap’s local presence in Istanbul and Ankara, along with its R&D center in Gebze and regional network through the Midis Group, enables it to scale rapidly while drawing on a broad pool of certified experts across EMEA.
With over 300 enterprise clients—including major financial institutions and public sector organizations—MDSap continues to be a trusted partner in accelerating SAP S/4HANA adoption, optimizing business processes, and enabling data-driven decision-making.
About IDC MarketScape
The IDC MarketScape vendor assessment model is designed to provide an overview of the competitive fitness of technology and service suppliers in each market. The research utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each supplier’s position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of technology suppliers can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective suppliers.
Midis Group affiliates making a big splash at GITEX Africa
Midis Group Local Office has a significant presence at GITEX Africa 2025 in Marrakech, Morocco, from April 14 to 16. HPE operated by Selectium, VMWare by Broadcom, Citrix, and Cohesity (previously Veritas), are major Midis Group affiliates taking stands at the event, along with IBM operated by MIBB, Quest, Kyriba, Ivanti, Arctera and Barracuda.
Midis Group has secured a 300 sqm space at GITEX Africa at Hall 2, 2B-50, featuring a central area designed for networking and a welcoming lounge. Key representatives from the Group will showcase Midis’ presence in this dynamic and expanding region, along with its expertise in representing leading global vendors.
The Hewlett Packard Enterprise operated by Selectium stand at GITEX Africa. Photo credit: Midis Group
Empowering African businesses: transformative technologies from Hewlett Packard Enterprise operated by Selectium
Hewlett Packard Enterprise operated by Selectium, will showcase an extensive portfolio of transformative technologies designed to drive progress from edge to cloud. HPE’s AI, hybrid cloud, and networking solutions empower organizations to connect, protect, analyze, and act on all data, turning insights into outcomes at the speed needed to thrive in today’s complex landscape. HPE is dedicated to uplifting organizations across Africa by bringing the cloud closer and providing AI solutions that are both accessible and impactful.
The VMWare team waiting to greet visitors on their stand at GITEX. Photo credit: Midis Group
Transforming digital journeys: discover VMware Cloud Foundation at VMWare by Broadcom
VMWare by Broadcom will present its VMware Cloud Foundation technology and demonstrate how it helps companies drive digital transformation. Building a private cloud infrastructure requires skilled professionals, advanced technology, and the right mindset. The team invites visitors to see how VMware can support their digital transformation journey. The VMware team is eager to highlight the steps needed to embark on the journey toward the fourth industrial revolution. According to the company, the key begins with a software-defined data center, which can empower employees to progress more rapidly.
Waiting for the first visitors at the Citrix stand as GITEX Africa opens. Photo credit: Midis Group
Empowering secure access: Citrix unveils comprehensive solutions for the future of Enterprise Applications
Citrix will showcase the Citrix Platform, a comprehensive solution for delivering secure, high-performance access to enterprise applications and desktops, combining virtualization, application delivery, security and observability within a single platform.
The solution enables users to securely access applications from anywhere, any time on any device. Adopting a true hybrid multi-location strategy can deliver applications securely with agility. Citrix Platform allows users to consolidate multiple point solutions to improve the user experience and endpoint devices’ security posture.
Looking to the future of the digital landscape across Africa, Citrix believes Security will be a key theme in the future, as will Cloud adoption/readiness and how this would be extended into virtualization.
The Cohesity stand at GITEX Africa at Hall 2, 2B-50. Photo credit: Midis Group
Cohesity: AI-powered data security
The Cohesity team will highlight the significant impact of the combination of VERITAS and Cohesity on the data security sector. Together, they provide a wide range of data management services and solutions designed to help organizations protect, manage, and derive insights from their data. Cohesity’s comprehensive data protection strategies include unified backup solutions, disaster recovery, and ransomware protection, all essential for businesses in Africa facing increasing cyber threats and data management challenges.
By emphasizing data security and compliance, these solutions enable organizations to adhere to regulatory standards while safeguarding sensitive information. Moreover, integrating cloud services and innovative data analytics capabilities enhances operational efficiency and supports regional growth. Organizations must adopt these technologies in an ever-evolving digital landscape.
IBM operated by MIBB
This is MIBB‘s first presence at GITEX Africa. IBM has engaged MIBB International (an affiliate of Midis Group) in an Alternative Operating Agreement for parts of Africa. The MIBB International team will take responsibility for business across territories in Africa from 1st April 2025. IBM operated by MIBB are investing and deploying further dedicated sales, technical and channel management resources within the territory, with specialist skills to support partners and customers. As a result, IBM and its partner community will see greater focus, agility and support.
IBM operated by MIBB’s goal is to maintain strong presence across the territories, and the company will engage with key distributors, partners and customers to drive a seamless transition and maximise the value that customers experience from their IBM Solutions.
Ivanti’s cutting-edge solutions
Ivanti will unveil its innovative solutions designed to help organizations elevate their digital transformation journey and operate securely, efficiently, and cost-effectively in the modern hybrid work environment. Their offering includes Unified Endpoint Management (UEM), which enhances device management and security across various environments, facilitating secure and productive digital workplaces. Zero Trust Security Solutions provides a comprehensive framework for secure remote access and proactive threat detection to combat cyber threats. The Ivanti Neurons Platform also leverages AI for hyper-automation, enabling IT teams to manage vulnerabilities and improve employee experiences efficiently.
The Quest team at their stand at GITEX Africa. Photo credit: Midis Group
Quest
The Quest team will demonstrate their suite of Microsoft Solutions, Cyber-security solutions and Data Governance solutions at GITEX in Morocco.
In terms of connectivity and Cybersecurity, with the expansion of African digital infrastructure, emphasis will be placed on enhancing network connectivity and addressing cybersecurity challenges to ensure a secure and resilient digital environment. Digital Health is a subject for discussion – exploring the integration of technology in healthcare to improve accessibility, efficiency, and patient outcomes and aiming to transform the healthcare landscape in Africa.
Kyriba
Kyriba will offer solutions for Treasury, Payments, Risk Management, Connectivity and Working Capital.
The team outlined some of the key technology themes and challenges likely to be on the agenda at GITEX Africa. The discussions will delve deeply into the transformative role of artificial intelligence across various sectors throughout the continent, including healthcare, finance, agriculture, and education. The emphasis will be on AI’s potential to spur innovation and catalyze sustainable economic growth. In banking and finance, the conversations will explore groundbreaking advancements in fintech, mobile payments, blockchain technology, and digital banking. These innovations are not only reshaping the landscape of Africa’s financial services industry but are also pivotal in promoting financial inclusion and accessibility for all citizens.
Barracuda
At GITEX, the Barracuda Networks team is set to showcase their cutting-edge solutions in Extended Detection and Response (XDR), Email Security, Network Security, and Data Security. Their presentation will delve into the significance of robust cybersecurity management, especially in today’s rapidly evolving digital landscape. Furthermore, the team will explore strategic opportunities for leveraging advancements in artificial intelligence to enhance security measures. Attendees can expect insights into integrating these technologies effectively to mitigate threats.
Arctera
The Arctera team is excited to showcase their comprehensive suite of solutions designed to address critical aspects of data management. Their offerings focus on three key areas: Data Compliance, Data Resilience, and Data Protection. As businesses in Africa increasingly digitize operations, the need for robust data compliance, resilience, and protection measures grows. With diverse regulatory landscapes across the continent, organizations must navigate complex compliance requirements. Additionally, enhancing data resilience helps mitigate the impact of infrastructural challenges common in many regions, ensuring uninterrupted service delivery. Finally, prioritizing data protection is crucial in a market that is rapidly embracing technology, helping to build trust with customers while fostering a safer digital ecosystem overall.
Mindware to showcase AI, cloud, and digital transformation at GITEX Africa 2025
Marrakech, Morocco – Mindware, a leading value-added distributor (VAD) in the Middle East and Africa, is set to participate in GITEX Africa 2025 from April 14-16 in Marrakech, Morocco. Since the launch of GITEX Africa in 2023, Mindware has been an active participant, demonstrating its commitment to technological innovation and digital transformation across the region.
This year, the company will emphasize its advancements in Artificial Intelligence (AI), Cloud and emerging technologies, featuring live AI demonstrations, interactive sessions and an enhanced partner ecosystem aimed at accelerating business transformation across Africa. Mindware will be represented at GITEX Africa through its subsidiaries Southcomp Polaris, HDF and BMS, which have a strong local presence with offices and experienced teams on the ground.
Under the theme “AI in Action: Transforming the Future with Cloud and Emerging Technologies”, Mindware’s participation will highlight the significant role of AI in revolutionizing industries and enterprises across the continent. The company is set to showcase an engaging series of live AI demos that will provide a real-time experience of AI technologies driving new business models, operational efficiencies and sustainable growth. Key sessions will feature practical use cases of AI, Cloud and digital transformation, illustrating how businesses can leverage the latest emerging technologies and tools to drive innovation and accelerate their digital journeys.
“We are excited to be part of GITEX Africa once again” said Benoît Malraison, General Manager – Africa at Mindware. “AI is at the heart of technological evolution and this year we are bringing AI to life through immersive demos and real-world applications. Our focus on AI, Cloud and Digital Transformation aligns perfectly with the growing demand for these technologies across the African continent. Businesses will get a firsthand look at how AI can drive innovation, efficiency and growth.”
Mindware continues to collaborate with global technology leaders to bring cutting-edge solutions to the market. At GITEX Africa 2025, visitors will have the opportunity to explore innovative products and services from top vendors such as Dell Technologies, HP Inc., Juniper Networks, Schneider Electric, Microsoft, DDN, Cisco, Splunk, AWS, Google, Lenovo and more.
“We invite all channel partners, clients and industry leaders to visit our booth to learn more about our AI solutions, Mindware Cloud Marketplace, supply chain capabilities, automation tools and more” added Malraison. “This year’s event promises to be an exciting opportunity to engage with our network, showcase groundbreaking technologies and explore new ways to drive digital transformation across Africa.”
Mindware will be exhibiting at Hall 5, Stand 5B-40 at GITEX Africa 2025. The company will also host an exclusive partner dinner on the evening before the event to celebrate its ongoing partnerships and successes across the region.
Mindware, a leading IT distributor in the Middle East and Africa (MEA) region, takes pride in offering top-quality global brands to over 7,500 partners with legal entities in 13 countries. With a rich history dating back to 1991 and headquartered in Dubai, UAE, Mindware’s unwavering commitment spans over three decades, empowering businesses with cutting-edge IT solutions, AI technologies and fostering digital transformation.
Mindware’s comprehensive offering encompasses a selection of leading brands in infrastructure, networking, security, storage and artificial intelligence solutions. As part of its Value-Added Distribution (VAD) methodology, Mindware goes the extra mile to provide supplementary value-added services to its reselling partners including pre-sales consultancy, implementation services, local technical support, AI enablement, marketing enablement tools and multiple channel-enabling programs. Supported by strategically positioned logistic centres in key locations, Mindware ensures seamless distribution across all channels, efficiently catering to the needs of its esteemed partners and customers in both traditional IT and emerging AI landscapes.
MDS Oman achieves 100,000 man-hours without a Lost Time Incident in Oman Data Park 5.4MW Data Center project
Mideast Data Systems Oman has successfully achieved 100,000 man-hours without a Lost Time Incident (LTI) in the ongoing FIRQ 5.4MW Data Center project. The achievement was marked with a reception at the project’s site.
Now 45% complete, the contract is for construction of a ODP 5.4 MW Data Center at Nizwa Firq. The celebration took place at the Data Center and the MDS team was joined colleagues from the client, Oman Data Park, the consultant, Design Group Engineering, and the contractor, Assarine International.
Present for MDS Oman were Ahmad Birjawi – Vice President; Elias Mazraani – Deputy General Manager; Nissar Ahmed – QHSE Lead; Omar Taha – Projects Director; Wisam Bzoor – Project Manager and Farid Rahme – Technical Support Manager.
‘Safety isn’t just a box we tick—it’s the foundation of our culture” said Ahmad Birjawi. “This achievement belongs to every individual who chooses accountability, vigilance, and care for their colleagues every single day. At MDS Oman, safety isn’t just a priority, it’s a non-negotiable value. Here’s to celebrating this success and continuing our journey toward even greater milestones. Because when we work safe, we win together.”
“Reaching 100,000 manhours without a Lost Time Incident (LTI) is more than just a milestone; it is the proof of what we can achieve when safety is at the heart of everything we do” said a company spokesperson. “This remarkable accomplishment reflects the collective effort of every team member, from our leadership’s unwavering commitment to appropriate HSE standards to our engineers’ meticulous planning and our field teams’ relentless focus on safe execution.”
Established in 1994 and part of the Midis Group, MDS Oman has a professional staff of 200 + specialists and covers market needs within various business fields including:
*Data Center Infrastructure and mobile Data Center Solutions
*Distribution transformers
*Power Generation and Solar Solutions
*Industrial and explosion-proof UPS and DC Systems
*Shelters and Telecommunication equipment
*Ground Power Units, Diesel Rotary UPS
*Facility Management
*Rental Business
*CCTV & Access Control
*BMS Solutions
MDS SI Kickoff 2025: a dynamic start to the year
The MDS System Integration (MDS SI) team gathered for an inspiring two-day event at the W Hotel, Yas Island, Abu Dhabi, on February 20, bringing together over 160 attendees from across all its affiliates in the region including the UAE, Qatar, KSA, Oman, Jordan, Iraq, Turkey and Lebanon. This event set the stage for a successful 2025 with a strong focus on innovation, strategy and collaboration.
With MOMENTUM as the theme, the event underscored the Group’s commitment to driving progress, embracing AI-driven solutions and leading the way in digital transformation. This guiding principle drives MDS SI to stay ahead of industry trends and deliver exceptional value to customers as it prepares for the AI era.
Strategic vision and key insights
The event kicked off with a powerful set of presentations, defining the Group’s strategic direction for 2025. Sami Abi Esber, President of MDS SI, opened with The Power of MOMENTUM, highlighting how agility, sustained progress and adaptability will be crucial for success in this rapidly changing environment. He emphasized the importance of maintaining momentum across teams and customer engagement, driving growth in the evolving technology landscape.
Sami Abi Esber, President of MDS SI. Photo credit: MDS SI
Nabil Bustros, Chairman & CEO of Midis Group, took the stage to provide an overview of Midis Group’s strategic investments and long-term vision, reinforcing the group’s leadership across key markets. His insights set the tone for the year ahead, as it continues to strengthen its position as a leading technology powerhouse.
Gaby Matar, EVP of MDS SI, followed with a session on Customer Experience, reinforcing its importance as a core pillar of MDS SI’s strategy. He shared how technology and innovation must be leveraged to anticipate and exceed customer expectations at every touchpoint.
Gaby Matar, EVP of MDS SI. Photo credit: MDS SI
Yasser Zeineldin, SVP of Strategy & Planning, then presented Strategy to Execution, showing how visionary goals must be paired with effective execution to deliver tangible business outcomes. This approach ensures MDS SI stays on track to meet its objectives, even as the industry evolves with the rise of AI.
Yasser Zeineldin at the MDS SI kick off event. Photo credit: MDS SI
Keynote speakers and panel discussions
The event also featured inspiring keynote speakers from Gartner, including Joe Malek, VP for the Executive Programs in Gulf, India and Emerging Markets, and Bashar Kilani, Founder – AI 360 Innovations and Advisory for the Digital Economy Dubai International Financial Centre. Their insights into the latest technology trends, particularly AI, provided valuable perspectives on how businesses can harness AI to stay ahead in the market.
The event also featured two engaging panel discussions, bringing together industry experts to explore AI’s transformative impact. Yasser Zeineldin, SVP of Strategy & Planning, moderated a discussion on AI’s role in transforming industries, joined by Jorge Colotto, GM of AIdeology, Habib Matta, GM of LiveRoute, Jawad Alam, Deputy GM of ICT, Stephano El-Khoury, Business Unit Manager of MAGNOOS, and Bashir Kassis, SVP of Technology and Security at Midis Group, who shared insights on how AI is reshaping business models and driving innovation.
Panel discussions: on the left, ‘AI’s role in transforming industries’ and on the right: ‘From Data Centers to AI Factories: Evolution or Revolution.’ Photo credit: MDS SI
Meanwhile, Tassos Peppas, Regional Director, META at Vertiv, led a session on ‘From Data Centers to AI Factories: Evolution or Revolution,’ with Jihad Abi Saleh, President of East Gulf, Ghassan Abdel Rahman, EVP of Site & Power UAE and Ashraf Al Araj, President of MMR Site & Power KSA. The panel discussed how AI redefines data center strategies and whether this shift represents an evolution or a complete transformation. Both panels reinforced the Group vision for navigating and leading in the AI era.
Industry insights and team bonding
The first day of the event featured an insightful workshop by IDC, where key industry trends shaping the technology landscape in 2025 were discussed. These insights provided a solid foundation for the year ahead and reinforced the Group focus on leveraging AI for innovation and business transformation.
After the presentations, the team participated in high-energy team-building activities, including go-karting and F1-inspired challenges. These activities fostered collaboration and camaraderie, strengthening a shared commitment to success. The day ended with a lively dinner at Yas Island, where colleagues reconnected and celebrated the journey ahead.
Looking ahead
The MDS SI Kickoff 2025 was more than just an event; it was a testament to the strength, expertise and unity within the organization. With a clear vision for the future, a focus on innovation and a team ready to tackle the challenges of the AI era, MDS SI is poised for another exceptional year. Here’s to a successful 2025!
MDS System Integration Group is an experienced and agile Digital Systems Integrator that analyses, assists and accelerates business growth with a team of 2,600+ professionals, holding over 1,400 technology and 250+ service delivery certifications and serving a diverse clientele of over 5,000 customers. MDS SI is ranked #1 by IDC on ‘IT Services revenues across several countries in the GCC.’
The Group holds 60 affiliates across the Middle East and Turkey, with a presence in 11 countries and 18 cities, effectively driving digital and business sustainable transformation across enterprises and industries. MDS SI, part of the Midis Group, is committed to driving business excellence by utilizing world-class technology solutions backed by the most powerful ecosystem.
K-tuin celebrates the Grand Opening of its 45th store in Valencia, Spain
Valencia, Spain’s third-largest city, has been chosen to host the 45th K-tuin store, making it the country’s largest Apple Premium Partner. With this new location in the popular Saler shopping center, K-tuin now boasts 11 stores with the APP label – the highest level of certification Apple grants to its partners.
As an Apple Premium Partner store, K-tuin brings Valencia’s residents and visitors a cutting-edge, interactive, and spacious retail experience—one that is truly “100% Apple.” Here, customers can fully immerse themselves in the Apple universe like never before. Plus, with an in-house Authorized Technical Service, they’ll enjoy seamless support and a complete, top-tier customer experience.
The new APP is situated within a very popular shopping mall. Photo credit: K-tuin
Juan Fernández, Marketing Manager of K-tuin, attended the opening event on January 30 and expressed his excitement about the new store: “The potential here is enormous—just look at the incredible public response! Valencia is a major city, yet it has few truly specialized Apple stores for its size. I have no doubt that we will quickly establish ourselves as the go-to Apple destination in this part of the city.”
The store’s exterior is truly eye-catching, thanks to the glass walls and the large-format illuminated panels covering the back of the furniture, which were specifically designed for this store.
The display screens were specially commissioned for the store. Photo credit: K-tuin
The opening had to be postponed due to construction delays caused by severe floods that impacted nearby towns and industrial areas in one of the worst natural disasters the country has ever experienced. Fortunately, these challenges were overcome, and the new store is now a reality.
The grand opening, held at 7:00pm, attracted hundreds of Apple fans and curious visitors eager to be among the first to explore the new store and take part in the giveaways. From early morning onwards, people were lining up and the first arrivals received free AirPods as a gift.
The new store also includes a full Authorized Technical Service to complete the customer service function. Photo credit: K-tuin
K-tuin’s success is largely based on its commitment to helping customers get the most out of their Apple devices. The company provides a unique shopping experience that includes the K-tuin Skool training platform and exclusive value-added services for its customers. Moreover, the new store in Valencia will host free weekly workshops.
One of the largest Apple distributors in Europe, K-tuin was founded in 1994 by Juan Fabre, with its first store opening in Madrid, followed by numerous expansions. It became the first Spanish company to achieve Apple Premium Reseller status, the highest classification among Apple resellers at the time.
Since its acquisition by the Midis Group in 2019, K-tuin’s growth has accelerated significantly. Now boasting 45 stores, it has established a strong presence across Spain, including the Canary Islands, where it expanded further with the acquisition of four Banana Computer stores in 2023. And this is just the beginning—several advanced projects are already in motion, promising even more store openings in the near future.
MDS SI launches CADS to provide an entire range of services from Concept to Fulfilment
Consulting & Advisory Services (CADS), the newly set up business unit at MDS SI, has launched its market-facing website (www.mdscads.com). The site offers a contemporary design and highlights areas of coverage as well as the major partners delivering the services.
CADS offers consulting services through a global network of partners and addresses the critical priorities of CXOs, covering both business and technology. The CADS Practitioners are former senior leaders from industries such as Oil and Gas, Retail, Banking, Insurance, Healthcare, Telecom, Manufacturing, FMCG and more.
The CADS team brings expertise specifically in Digital Transformation, AI and Data, Process Optimization, Operations, IT Transformation, Enterprise Architecture and ESG across various industries. Owing to their experience, Practitioners understand the challenges that CXOs and decision-makers encounter.
“Our experts anticipate potential scenarios and their impacts before proposing solutions aligned to a customer’s business” noted Sriram Krishnan, Head of CADS at MDS SI.
“Customers seek technology solutions that deliver business value. With the support of CADS, our MDS SI affiliates can now connect with customers at an early stage. This early engagement enables customers to develop strategies for achieving value through Digital Transformation and ICT Solutions, with MDS SI Affiliates playing a crucial role in implementing these strategies” said Yasser Zeineldin, SVP Strategy and Planning, MDS SI.
MDS System Integration Group is an experienced and agile Digital Systems Integrator that analyses, assists, and accelerates business growth with a team of 2,600+ professionals, holding over 1,400 technology and 250+ service delivery certifications, and serving a diverse clientele of more than 5,000 customers. MDS SI is ranked #1 by IDC on “IT Services revenues across several countries in the GCC.”
The Group holds 60 affiliates across the Middle East and Turkey with presence in 11 countries and 18 cities, effectively driving digital and business sustainable transformation across enterprises and industries. MDS SI, part of the Midis Group, is committed to driving business excellence by utilizing world-class technology solutions, backed by the most powerful ecosystem.
Mindware to showcase AI and Cloud solutions at LEAP Saudi Arabia
Mindware, a leading value-added distributor (VAD) in the Middle East and Africa, is set to make a powerful statement at LEAP, the global platform for the most disruptive technology professionals, taking place in Riyadh between 09 – 12 February 2025.
Mindware’s participation at LEAP will focus on its leadership in providing cutting-edge AI and Cloud solutions that empower businesses to innovate and thrive in an increasingly digital world. The company has made significant strides over the past few years in emerging technologies, becoming a trusted distributor for high-performance products that fuel digital transformation. Recent initiatives include the rollout of innovative AI-powered analytics tools that help organizations optimize operations and leverage data for predictive insights.
Mindware’s participation in key projects, such as integrating AI-driven cybersecurity solutions for critical sectors, and enhancing cloud infrastructures for financial institutions, is proof of its commitment to driving change through technology. Through partnerships with leading firms like Nvidia and Microsoft, Mindware has facilitated the deployment of cloud-based AI solutions that provide businesses with scalable, high-performance capabilities.
“Saudi Arabia’s commitment to building a robust AI and cloud ecosystem provides enormous opportunities for local businesses and international technology providers alike” said Fadi Matta, Vice President, Mindware Saudi Arabia. “We are excited to be part of this transformation and look forward to showcasing how Mindware’s AI and cloud solutions can help Saudi organizations unlock new potential.”
With over 25 sponsoring vendors, Mindware stands at the forefront of the IT industry, backed by an extensive network of industry leaders, including Nvidia, Dell, Lenovo, Microsoft, Google, Oracle, Splunk, Juniper, Forcepoint, AWS, Archer and more. Mindware’s participation in LEAP Saudi Arabia is an important step in reinforcing its commitment to the Kingdom’s Vision 2030 goals. As part of its continued focus on fostering digital transformation in the region, Mindware is collaborating with both government entities and private-sector organizations to deploy best-in-class AI and cloud solutions that align with the Kingdom’s vision for sustainable growth and technological advancement.
Additionally, Mindware will be hosting its third gala dinner and awards night, a flagship event that is synonymous with Mindware and LEAP. This event will see over 500 C-level industry leaders in a night of celebration and recognition for outstanding achievements in the tech industry.
Mindware, a leading IT distributor in the Middle East and Africa (MEA) region, takes pride in offering top-quality global brands to over 7,500 partners with legal entities in 14 countries. With a rich history dating back to 1991 and headquartered in Dubai, UAE, Mindware’s unwavering commitment spans over three decades, empowering businesses with cutting-edge IT solutions, AI technologies, and fostering digital transformation. Mindware’s comprehensive offering encompasses a selection of leading brands in infrastructure, networking, security, storage, and artificial intelligence solutions.
As part of its Value-Added Distribution (VAD) methodology, Mindware goes the extra mile to provide supplementary value-added services to its reselling partners including pre-sales consultancy, implementation services, local technical support, AI enablement, marketing enablement tools, and multiple channel-enabling programs. Supported by strategically positioned logistic centres in key locations, Mindware ensures seamless distribution across all channels, efficiently catering to the needs of its esteemed partners and customers in both traditional IT and emerging AI landscapes.
Apcom welcomes new Apple Authorized Reseller – Neptun – in Bosnia and Hercegovina
Apcom, the leading Apple Authorized Distributor in Eastern Europe, recently announced Neptun as a new Apple Authorized Reseller in Bosnia and Herzegovina. By opening its first store in Sarajevo, Neptun— a long-time Apcom partner in Albania, Kosovo, and North Macedonia— is expanding its regional presence in the Adriatic.
“We at Apcom are pleased to welcome new Apple Authorised Reseller Neptun in Bosnia and Hercegovina and look forward to their plans for opening further new sites in 2025” said Nataša Dovič Krašovec, Regional Retail Account Executive at Apcom Slovenia.
”Becoming an Apple Authorized Reseller is a natural step forward in Neptun’s mission to deliver a premium shopping experience and the highest quality products. Apple as a brand symbolizes innovation, reliability and exceptional design, and we believe these values align perfectly with our business vision” said Omar Pamuk, Chief Executive Officer at Neptun Bosnia and Herzegovina.
“This partnership enables us to better meet the needs of our customers by bringing them the latest Apple technology, supported by a dedicated team to provide the best possible service. We are proud to offer our customers the opportunity to experience the power of Apple products firsthand through Neptun’s retail and online channels and we look forward to contributing to the growth of the technology market in Bosnia and Herzegovina” added Omar Pamuk.
Apcom in the Adriatic Region is an Apple Authorized Distributor in Slovenia, Croatia, Serbia, North Macedonia, Montenegro, Albania, Kosovo and Bosnia and Herzegovina.
