iSTYLE celebrates the grand opening of Burgas’ first Apple Authorized Reseller store
On December 6, a public holiday in the city, iSTYLE proudly unveiled their first Apple Authorized Reseller store in Burgas, Bulgaria. First visitors to the new store, located in Mall Galleria Burgas, enjoyed the sleek, contemporary look inspired by iconic Apple Store design, delivering a fresh and elevated retail experience for local customers.
Following a successful private pre-opening event on December 5, iSTYLE welcomed the wider Burgas community on December 6 for the official grand opening of the city’s first Apple Authorized Reseller store. The celebration created a vibrant and memorable experience for visitors eager to discover the new retail space.
“2025 has been an exceptional year for iSTYLE in Bulgaria” said Veselin Hristev, Regional Country Manager, Bulgaria & Adriatics, iSTYLE.
“We proudly achieved Apple Premium Partner status, a milestone that reflects our dedication to delivering a best-in-class Apple experience, and we expanded our footprint by entering the vibrant city of Burgas with this new flagship store. This opening marks an exciting new chapter for our presence in the country, and we’re only just getting started. Our plans for 2026 promise even more developments that will elevate the iSTYLE experience for customers across Bulgaria.”
A DJ played cool tunes for the Grand Opening customers. Photo credit: iSTYLE
The festivities began at 11:00 AM and filled the day with energy, entertainment, and hands-on product exploration. To set the tone, DJ MISHEFF opened the event with an upbeat musical atmosphere, turning the store into a lively hub for Apple fans and curious shoppers alike. Guests enjoyed a dynamic program featuring live entertainment— including a magician show and a digital caricaturist who created personalized Apple-themed illustrations for visitors, adding an artistic and humorous touch to the day.
Throughout the event, the iSTYLE team offered guided product demonstrations, expert consultations, and insights into the full Apple ecosystem available in-store. Visitors had the opportunity to test the latest iPhone, iPad, Mac, Apple Watch, and accessories displayed on open tables in the modern, minimalist interior.
iSTYLE Burgas, interior. Photo credit: iSTYLE
In addition to the entertainment, the opening featured special promotions, exclusive discounts, and a quiz with prizes, bringing a sense of excitement and encouraging guests to engage with the brand’s offerings. The celebratory ribbon-cutting ceremony drew enthusiastic applause and symbolized the beginning of a new chapter for Apple customers in Burgas.
By combining a festive atmosphere with expert guidance and the signature Apple retail experience, the grand opening introduced iSTYLE Burgas as more than just a store – it became a meeting point for innovation, creativity, and community.
The new Burgas store features a spacious, minimalist interior enhanced with signature design elements. The layout prioritizes effortless product access: glass displays are kept to a minimum, while devices are showcased on open tables, inviting customers to explore and test Apple products freely.
The store also provides the full array of premium services expected from a top-tier certified Apple retail partners, such as a trained team of Apple experts ready to offer personalized guidance and support. The store is an Apple Authorised service provider, and there are a wide range of affordability solutions for consumers and companies alike.
Networking at the exclusive iSTYLE Burgas B2B event on December 5. Photo credit: iSTYLE
Exclusive B2B and Education event marked the launch of the new iSTYLE store in Burgas
A day before the official public opening, on December 5, iSTYLE hosted an exclusive event to celebrate the arrival of Burgas’ first Apple Authorized Reseller store. The private gathering welcomed a select group of guests, including journalists, key business representatives invited by iSTYLE’s B2B team, and members of the academic community led by the Deputy Rector of Burgas University and representatives of its Technical Faculty. This special preview underscored iSTYLE’s commitment to strengthening relationships with media, partners, and educational institutions in the region.
As part of the program, two dedicated presentations highlighted the strategic pillars of iSTYLE’s regional engagement. The B2B presentation introduced the company’s tailored solutions for corporate clients, emphasizing how Apple technology can enhance productivity, security, and digital transformation within businesses. The EDU presentation then focused on opportunities for educational institutions, outlining iSTYLE’s specialized programs for students, teachers, as well as the growing role of Apple hardware and software in modern learning environments.
A key part of the iSTYLE brand – the brilliant team in store. Photo credit: iSTYLE
iSTYLE, a proud member of the Midis Group, stands as the largest network of Apple Premium retail stores across 15 countries in Central and Eastern Europe, the Middle East, North Africa, and Spain under the K-tuin brand. Since launching its first store in 1999, iSTYLE has grown into a global leader in Apple retail, boasting more than 140 locations in the EMEA.
This includes 68 stores across CEE and 31 in the MENA, offering customers a premium shopping experience with expert guidance and top-tier service. Additionally, its sister company, K-tuin, further strengthens its presence with 46 stores across Spain, ensuring Apple enthusiasts have access to unparalleled service and the latest innovations.
Seamless internet connectivity for journalists keeps Slovenian downhill ski racers up to speed
At the beginning of 2026, for the seventh consecutive year, Kranjska Gora in Slovenia hosted the Women’s Alpine Skiing World Cup races, part of the Audi FIS Ski World Cup, on the renowned Podkoren slope. Although the event is no longer officially called the Golden Fox, with the last edition held two years ago, the tradition of world-class women’s skiing remains strong, bringing together the world’s top athletes and numerous international media teams.
What do all top-tier sporting events have in common? Seamless connectivity that allows news to travel around the world in real time. To ensure uninterrupted coverage of the Audi FIS Ski World Cup event, the organizers returned to ORG. TEND d. o. o., a trusted local technology partner, giving it the job to provide modern and reliable internet connectivity in the press tent.
Journalists expect excellent digital access to enable them to send their news items around the world. Photo credit: ORG TEND
The solution chosen was based on HPE Aruba Networking Wi-Fi 6E technology, delivered by the local HPE, operated by Selectium team, which supports partners with enterprise-grade networking solutions tailored to high-performance environments.
Wi-Fi 6E is key for high-demand events: “For journalists, fast, secure, and stable internet connectivity is essential. By using the latest Wi-Fi 6E technology, we ensured seamless access to race data, results, and multimedia content, while also providing optimal connectivity for remote work and journalists’ mobile devices” explained Aleš Polajnko, Director of ORG. TEND.
Key benefits of Wi-Fi 6E technology include:
Faster data transmission, even with a high number of simultaneous users
Enhanced security to protect sensitive information
Greater network capacity for multiple connected devices
Inside the busy media tent. Photo credit: ORG. TEND
For many years in Slovenia, ORG. TEND has demonstrated its role as a reliable partner for high-quality IT solutions, working closely with HPE, operated by Selectium to implement advanced networking and security technologies from Hewlett Packard Enterprise. Together, ORG.TEND and HPE, operated by Selectium, have delivered robust, secure connectivity that meets the demanding requirements of mission-critical environments.
For all media teams and visitors, coverage of the Women’s World Cup races in Kranjska Gora 2026 was smooth, secure, and free of technical issues – while internet connectivity remained an invisible yet essential foundation of every world-class sporting event.
HPE, operated by Selectium serves as the local representative of Hewlett Packard Enterprise (HPE) in Bulgaria, Croatia, Kenya, Morocco, Nigeria, Serbia and Slovenia. It is a renowned technology company with a comprehensive range of high-quality IT solutions, services, and products designed to assist customers in optimizing their IT environments.
It provides innovative technologies that empower organizations to transition to a hybrid infrastructure, safeguard and manage business data, and foster increased productivity and essential agility in the market. In today’s business landscape, these capabilities are indispensable for successful operations.
K-tuin relocates its Apple Premium Partner store in A Coruña to Marineda City Mall
K-tuin, Spain’s largest network of Apple Premium Partner stores, has relocated its A Coruña retail space to a new and improved location inside Marineda City Mall. This move marks a major milestone in the company’s ongoing commitment to offering customers the best Apple shopping experience in Spain.
The new store, situated in the central square of Marineda City Mall — one of Spain’s largest and most visited shopping centers — replaces K-tuin’s previous location on Calle Federico Tapia, in the city center. With this relocation, the company consolidates its presence in A Coruña and enhances its service capabilities in a more spacious, accessible and immersive environment.
Exterior view of the new store. Photo credit: K-tuin
Designed to fully reflect the Apple Premium Partner concept, the new K-tuin Marineda City store is bright, open, and interactive. Visitors can experience the latest iPhone, Mac, iPad, Apple Watch and AirPods models, and receive personalized advice from Apple-certified experts. The new location will also maintain its Apple-authorized technical service, with expert technicians approved by Apple and the use of genuine Apple parts.
K-tuin A Coruña – interior view. Photo credit: K-tuin
The reopening attracted hundreds of visitors who enjoyed live music, contests and exclusive giveaways. Early customers received prizes including AirPods, an iPhone Air, Beats Studio Pro and an Apple Watch Series 11. During the opening week, the store also offered special promotions to celebrate its arrival in the new location.
“This relocation means a lot to us,” said Julio César Rísquez, Area Manager at K-tuin. “Marineda City is one of the most dynamic shopping centres in Spain, and this new space brings together everything that defines K-tuin: the best Apple retail experience, experts advice, technical service and exclusive training for our customers.”
Customers entering the new store queue to redeem their special offer vouchers. Photo credit: K-tuin
From day one, customers at K-tuin Marineda City will have access to the company’s full range of services, including certified Apple repairs, flexible financing, extended warranties, and K-tuin Skool — a free online learning platform offering tutorials and courses to help users make the most of their Apple devices.
With this relocation, K-tuin continues to strengthen its presence across Spain and deliver on its mission: to bring Apple closer to users through exceptional service, local expertise and a unique in-store experience.
The K-tuin team in the new store enjoy a group photo at the opening event. Photo credit: K-tuin
K-tuin is Spain’s leading Apple Premium Partner chain, offering the full range of Apple products and services. With over 30 years of experience and more than 40 stores nationwide, the company combines experts advice, certified technical support and training programs for individuals, businesses and educational institutions.
New iSTYLE Romania store opens its doors in Târgu Mureș, Romania
iSTYLE recently announced the opening of their newest iSTYLE store in Romania at Târgu Mureș, located in the vibrant Shopping City retail center. The launch, on November 15, marks an important milestone in the company’s national expansion, as it becomes the 17th iSTYLE store in Romania. The new retail site is situated in a city that brings new opportunities to connect with customers and strengthen the iSTYLE presence across the country.
“The expansion into Târgu Mureș reflects our ongoing commitment to bring premium Apple experiences closer to our customers, wherever they are. Opening our 17th store in Romania is not just about adding a new location — it’s about strengthening our connection with local communities and offering them direct access to the quality and expertise that define the iSTYLE brand. We are excited to welcome the people of Târgu Mureș into our new store and to become a trusted destination for everything Apple” said Dragos Vrinceanu, Country Manager iSTYLE Romania.
Ahead of the grand opening, the iSTYLE Business team hosted a dedicated SMB event for the local entrepreneurial community, creating an opportunity to engage directly with business owners and professionals from Târgu Mureș. During this session, experts from the team showcased the advantages of the Apple ecosystem for productivity, mobility, and business growth, while also presenting flexible financing solutions tailored to companies of all sizes.
The event helped the team build valuable connections and introduce iSTYLE Business as a trusted partner for local organizations seeking to modernize their workflows and elevate their technology capabilities.
The iSTYLE Team ran a successful B2B event at the new store. Photo credit: iSTYLE
As with previous iSTYLE launches, the opening reception was truly remarkable. Hundreds of Apple enthusiasts and loyal iSTYLE customers queued up to celebrate this milestone, creating an energetic and vibrant atmosphere throughout the day. Visitors enjoyed live music, interactive contests, and exclusive giveaways, all designed to transform the launch into a memorable experience. A dedicated MC, an upbeat DJ, and plenty of good vibes kept the crowd engaged and excited, turning the event into a real celebration for the entire community.
The new iSTYLE store offers a full range of customer-focused facilities designed to deliver the complete Apple retail experience. Visitors can explore a modern, open-space layout where they can test and interact hands-on with the latest Apple products — from iPhone and iPad to Mac, Apple Watch, and a wide selection of accessories. The store also includes dedicated area for personalized consultations and experts support.
Once the doors had opened, Apple fans and new customers alike flooded into the new retail site. Photo credit: iSTYLE
Customers benefit from assistance provided by an Apple-trained team, ready to offer guidance, recommendations, and configuration support for both personal and business needs. The store provides device setup services, accessories pairing, and professional advice tailored to each user’s workflow — whether they are students, creators, professionals, or entrepreneurs. The Târgu Mureș location also offers a variety of financial services and flexible payment options.
With each new location that opens, iSTYLE continues to solidify its position as the leading regional retailer dedicated to the Apple ecosystem. The Târgu Mureș store follows the same high standards that define all iSTYLE locations. The team is fully trained and certified by Apple, ensuring that every visitor receives expert guidance, personalized recommendations, and professional support tailored to their needs.
The first visitors in the queue enter the new iSTYLE store at Târgu Mureș. Photo credit: iSTYLE
iSTYLE, a proud member of the Midis Group, stands as the largest network of Apple Premium retail stores across 15 countries in Central and Eastern Europe, the Middle East, North Africa, and Spain under the K-tuin brand. Since launching its first store in 1999, iSTYLE has grown into a global leader in Apple retail, boasting more than 140 locations in the EMEA.
This includes 67 stores across CEE and 31 in the MENA, offering customers a premium shopping experience with expert guidance and top-tier service. Additionally, its sister company, K-tuin, further strengthens its presence with 46 stores across Spain, ensuring Apple enthusiasts have access to unparalleled service and the latest innovations.
i4 Solutions named Security Partner of the Year at Cisco Partner Summit 2025 in San Diego
i4 Solutions has been named Security Partner of the Year at the Cisco Partner Summit 2025, which took place in San Diego from November 3-5. The annual summit brought together industry leaders, innovators, and global partners to explore the future of networking, security, and AI-driven technology.
Attended for i4 by General Manager, Boutros El Haddad, the event, at the San Diego Convention Center, was filled with keynotes, strategy sessions, and deep-dive discussions on how partners can help customers navigate an increasingly complex digital landscape.
The event had an important impact on Boutros: “the AI era has disrupted the technology industry in a lot of unprecedented ways, of which I single out two: The pace of innovation is leaps and bounds faster than anything the industry has seen since the invention of the mainframe, taking technology vendors by storm with many arguably struggling to keep up. And technology is now more intimately tied than ever to the end-user’s very own value proposition, with more direct impact on their value drivers across the board – which might be cost, revenue generation, profitability, value creation, sustainability, customer engagement, experience and more.”
Another take home from San Diego was how Cisco is delivering. According to Boutros, the many new announcements mean Cisco is poised to solidify a leadership position among technology vendors in the age of AI, pivoting towards managed services models and radically revamping their value proposition with an integrated portfolio of innovative solutions for AI-ready data centers, digital resilience, and future-proof workplaces suitable for this exciting new era.
“The most important of Cisco’s new launches, however, is undoubtedly the Cisco 360 Partner Program which builds on its hugely successful predecessor and the robust partner ecosystem that it has generated over decades” writes Boutros. “The new program realigns the priorities of partners such as i4 Solutions beyond the traditional transactional duties, embedding lifecycle thinking into their entire operating model providing the structure, tools, metrics, and rewards they need to focus on effectively driving customer business outcomes in more tangible ways.”
The Security Partner of the Year award is handed over Boutros El Haddad (center, right). Photo credit: i4 Technologies
The award marks a proud moment for i4 Solutions, recognizing the company’s strong performance in delivering advanced security solutions and supporting clients across the region. In the award citation, Cisco highlighted i4 Solutions’ commitment to excellence, technical expertise, and ability to build long-term value for customers dealing with evolving security challenges.
“Being recognized as Security Partner of the Year at CiscoPS25 is a proud moment for our entire team. This award reflects our commitment to helping customers stay secure in a fast-moving world and the strong collaboration we’ve built with Cisco over the years. We’re excited about what this partnership will unlock next” said Boutros El Haddad GM of i4 Solutions. Boutros recently celebrated 20 years’ service working at i4 Solutions.
In the fast paced, data-driven world we live in today, it is essential for businesses across different sectors to adopt new information technology solutions that are more effective to their business operations. i4 Solutions is dedicated to offering companies the technologies that enable their digital transformation journey towards improving day-to-day operations, providing valuable data and reporting, and guaranteeing a competitive advantage in the 21st century.
VMware Adria Forum 2025 unites Midis Group affiliates at successful event in Croatia
The VMware Adria Forum 2025 on October 13-14 was successful from multiple perspectives. As well as core demonstrations of the latest VMware platforms, the event opened the door to powerful new collaborations and promotions with Midis Group vendors such as HPE Selectium, Rubrik, One Identity, IGEL, Cohesity, and Quest.
Held at Amadria Park in the sunny coastal resort of Opatija, the MBCOM team brought together over 450 business and technology leaders from across the Adriatic region for two full days. The event featured expert presentations, technical deep dives, business panels, and high-value networking opportunities. The gathering offered a unique opportunity to connect, learn, and grow across industries, enabling participants to gain invaluable insights.
Nassif Fakhoury, Principal Strategy Lead, Emerging Commercial Markets, Broadcom, presenting at Adria Forum 2025. Photo credit: MBCOM Technologies
Adria Forum 2025 in numbers
2 days
450 attendees
3 tracks
30 presentations
20 engineers in Hands-on Labs sessions
3 networking/get-together events
Agata Dokurno, Commercial & Partners Sales Manager (PL,CZ,SK) – Broadcom, presents the latest insights on the VMware Partner Strategy at Adria Forum 2025. Photo credit: MBCOM Technologies
The event was a success in terms of outreach, attracting top executives and important leaders from key industries such as banking, public sector, manufacturing, oil and gas, telecom, healthcare, and commercial businesses. This diverse audience demonstrates MBCOM’s wide influence across the Adriatic region’s strategic sectors and underscores the company’s commitment to building strong relationships.
Special guests – and handball legends – Ivano Balic and Veselin Vujovic at the event. Photo credit: MBCOM Technologies
The event showcased real-world success stories including Erste Bank migration project, alongside networking moments, Partner Awards, and appearances by celebrity handball stars Ivano Balic and Veselin Vujovic.
As well as the regional and international contributions to Adria Forum 2025, local contributors brought their own expertise to the fore: the University of Zagreb sent their FightBotics team and local family brand OPG Matuli provided conference gifts. An AI Photo Booth was very popular with attendees – as was the craft chocolate stand.
Anas Jwaied, VP & GM at MBCOM, alongside Nenad Aleksic, Regional Director Eastern Europe at MBCOM, expressed gratitude towards the teams from MBCOM and Broadcom for their dedication in orchestrating a highly effective event: “This success stemmed from exceptional teamwork across all functions—from event planning and logistics to technical preparations, marketing, partner management, and on-site coordination. Each of you played a pivotal role in ensuring the event ran smoothly and left a lasting impression on our customers and partners.”
One of the core successes at the event was the way it brought in other Midis Group affiliate partners. Here, Tomislav Lukacevic from HPE, operated by Selectium presents to the conference. Photo credit: MBCOM Technologies
In2024, Broadcom established a sole regional partnership with MBCOM Technologies to manage the VMware business across Africa, CIS, Eastern Europe (except Poland, Czech and Slovakia), plus Levant and Middle East (except Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and UAE). MBCOM manages all aspects of the VMware software portfolio in these regions—ranging from partner enablement and customer engagement to technical support and solution delivery. Through strategic partnerships, a robust partner ecosystem and regional expertise MBCOM delivers tailored cloud, virtualization, and infrastructure solutions that support innovation and operational agility across public and private sector enterprises.
MBCOM VCF 9 Tech Wave Cloud event in Johannesburg brings customers and partners together
Recently Johannesburg hosted the VCF 9 Tech Wave event, marking a significant milestone for MBCOM Technologies as a representative of Broadcom and VMware. This was their first premier major event under MBCOM leadership, showcasing the latest innovations in VMware solutions. The three-day event was organized by the South African MBCOM team to introduce the latest version of the VMware Cloud Foundation (VCF 9) platform.
The event hosted numerous distinguished leaders, among them, Anas Jwaied, VP & GM at MBCOM Technologies for Emerging Markets. Representing Broadcom were Paul Turner, Vice President of Products (VCF Division), Paul Nothard, Principal Solutions Architect, Juan Rubira, Head of Channel and Commercial for EMEA, Nassif Fakhoury, Principal Strategy Lead for Commercial Emerging Markets, and Mujtaba Mir, Lead Solutions Engineer for Commercial Emerging Markets.
Paul Turner, Vice President of Products, VCF Division, Broadcom, explains the important new features of VCF 9. Photo credit: MBCOM Technologies
The event kicked off with one-on-one customer meetings with key banking customers Investec and ABSA, setting the stage for the main event later in the day. The afternoon began with the VCF 9 Tech Wave keynote session, attended by over 130 customers and partners.
Paul Turner and Paul Nothard guided attendees through the evolution of the private cloud, a detailed exploration of VCF 9, and a demonstration highlighting its business value. The session concluded with an interactive panel discussion. The day wrapped up with a media interview and a dinner, providing an excellent opportunity for networking and sharing insights from the event.
In the panel discussion, Anas Jwaied, VP & GM at MBCOM, takes the audience through the MBCOM Emerging Markets journey. Photo credit: MBCOM Technologies
On the next day, MBCOM hosted a Public Sector round table and luncheon with executives and representatives from SARB (South African Reserve Bank), SARS (South African Revenue Service), the Department of Defence, SITA (South Africa’s State Information Technology Agency), the Department of Home Affairs and North-West University. Meetings which followed were with partners, distributors, and a significant customer session with the Standard Bank of South Africa.
Paul Nothard, Principal Solutions Architect, Financial Services Global Industries Group, Broadcom. Photo credit: MBCOM Technologies
“The collaboration and insights shared here highlight our deep commitment to understanding and innovating in the South African market. The innovative edge and business value that VCF 9 brings to the private cloud landscape are particularly relevant in this dynamic market. VCF 9 is a redefinition of what a modern private cloud platform can be, simplifying infrastructure management whilst creating space for innovation, faster execution, and stronger governance” said Mark Reynolds, Regional Director South Africa at MBCOM.
The three day event concluded on South Africa’s National Heritage Day. In celebration of this public holiday, MBCOM hosted the Broadcom team and enjoyed a series of local cultural activities.
In 2024, Broadcom established a sole regional partnership with MBCOM Technologies to manage the VMware business across Africa, CIS, Eastern Europe (except Poland, Czech and Slovakia), plus Levant and Middle East (except Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and UAE). MBCOM manages all aspects of the VMware software portfolio in these regions—ranging from partner enablement and customer engagement to technical support and solution delivery. Through strategic partnerships, a robust partner ecosystem and regional expertise MBCOM delivers tailored cloud, virtualization, and infrastructure solutions that support innovation and operational agility across public and private sector enterprises.
Advanced Business Computing (ABC) and Google Cloud bring AI to life with Gemini Enterprise hands-on experience in Doha
Doha, October 29, 2025 – Advanced Business Computing (ABC), in collaboration with Google Cloud, hosted an engaging hands-on session that redefined what it means to learn about artificial intelligence. Held at the W Doha Hotel, the event drew more than 50 professionals eager to explore Google Gemini Enterprise through real-world demonstrations, guided labs, and collaborative learning.
The Google AgentSpace Hands-on Lab event moved beyond theory, giving participants the chance to experiment, prompt, and create using Gemini Enterprise’s advanced AI capabilities. Attendees discovered how to command AI effectively, uncovering new ways to generate ideas, automate workflows, and approach business challenges through an entirely new lens.
Bassem Shatila, General Manager, ABC, welcomes everyone to the event. Photo credit: ABC
The morning opened with remarks from ABC and Google Cloud, setting the tone for a day focused on purposeful innovation. Participants then took part in a guided, hands-on lab where they explored Gemini Enterprise’s interface and applied it to real business scenarios. Facilitators from both organizations provided step-by-step support, helping attendees see how the technology can adapt to their own organizational needs.
The Lab was all about hands-on experience of the latest Google AI platform. Photo credit: ABC
Networking sessions over coffee and lunch encouraged conversations that bridged technology and strategy, highlighting how Gemini Enterprise can accelerate AI adoption across industries in Qatar.
By the end of the event, participants didn’t just learn about Google’s latest AI platform—they experienced it. The workshop reflected ABC and Google Cloud’s shared commitment to making innovation tangible and empowering teams to use AI as a practical tool for growth and creativity.
A group photo at the end of the session. Photo credit: ABC
Advanced Business Computing W.L.L. is a leading provider of Information Technology products and services in Qatar. The company collaborates with top industry vendors and holds several prestigious partnerships, including being a Google Cloud Premier Partner, a Dell Technologies Titanium Black Partner, an Nvidia Partner, a VMware by Broadcom Partner, a Gold Trellix Partner, and an Apple Authorized Reseller. With extensive experience and a strong reputation as a trusted IT partner in the Qatari market, ABC is known for delivering exceptional products, solutions, and services, all complemented by outstanding customer care.
MDS takes significant step toward a Net-Zero future with first publication of sustainability report
October 13, 2025, Dubai: Mideast Data Systems LLC (MDS) has published its Sustainability Report 2024, marking a significant milestone in the company’s journey toward a sustainable future and reinforcing its alignment with the UAE’s 2050 Carbon Net-Zero ambition.
The report outlines MDS’s efforts to reduce the company’s environmental footprint and achieve a positive impact by focusing on ESG pillars undertaken throughout the year. Key achievements include the company’s first verified carbon footprint measurement and verification, the implementation of energy-efficiency projects and steps toward cleaner energy adoption, programs to enhance employee engagement, well-being, and sustainability awareness, and strengthened partnerships with stakeholders to advance collective climate action.
“MDS is taking a significant step forward with the publication of our first Sustainability Report. It reflects our progress so far and our unwavering commitment to sustainability, transparency, and accountability. Although this is a significant achievement, we are only at the beginning of our journey towards a Net-Zero future,” said Khaled H. Nehme, MDS Site & Power Projects Director.
The Sustainability Report reinforces MDS’s long-term vision of incorporating sustainability into all aspects of its business operations, while also strengthening trust with partners, stakeholders, and the wider community.
According to the report, Sustainability is at the core of every project Mideast Data Systems L.L.C. delivers. Committed to conducting business ethically and transparently, MDS targets to fulfil its purpose by creating lasting value for both its stakeholders and the communities it serves. The company is implementing a forward-looking strategy designed to monitor, evaluate, and continuously enhance its performance across business operations, environmental stewardship, and social impact. This integrated approach supports MDS’s long-term success while ensuring meaningful contributions to sustainable development.
Driving asset lifecycle with IBM AI Infused Technology’ – eSolutions hosts successful sessions in Abu Dhabi and Dubai
Dubai, UAE – October 2025 – eSolutions, part of MDS System Integration Group, successfully hosted ‘Driving Asset Lifecycle with IBM AI Infused Technology’ in Abu Dhabi on October 28 and in Dubai on October 30. The two-day event brought together industry leaders, technology experts, and enterprise decision-makers to explore how AI, automation, and data-driven insights are transforming asset management, operational efficiency, and sustainability across industries in the Middle East.
Two Cities, One Vision
The Abu Dhabi session kicked off the event series with insightful discussions on digital transformation and sustainable asset management, followed by the Dubai session which highlighted the practical applications of AI-powered enterprise solutions and data-driven operations. Both events reinforced eSolutions’ commitment to helping organizations maximize value from IBM technologies.
Industry Leadership and Expertise
The events featured senior executives and technology experts from eSolutions and IBM, including:
Miguel Khouri, Senior Vice President, eSolutions UAE
Tahseen Abuzaineh, Technical Sales Specialist, Sustainability Software, IBM
Hani Obeid, Vice President, Picacity
Vaheetha Banu M., Director, Sales & Services, eSolutions
Alex Sanders, Director of Consulting and Pre-Sales, eSolutionsMEA
Chris Genin, Global VP, Asset Management, DP World
Olga Parra, Asset Lifecycle Management Solutions Leader, IBM Middle East and Africa
Vaheetha Banu M., Director, Sales & Services, eSolutions, presents to the attendees. Photo credit: eSolutions
Driving Digital Transformation and Sustainability
Through presentations, case studies, and interactive discussions, attendees explored how organizations can leverage AI and digital solutions to enhance operational efficiency, reduce downtime, improve sustainability, and achieve measurable business outcomes.
Looking Ahead
Building on the success of the Abu Dhabi and Dubai sessions, eSolutions continues to strengthen its position as a regional leader in digital asset management and enterprise solutions. The company remains committed to helping organizations across the Middle East to harness AI, automation, and advanced analytics to drive operational excellence, sustainability, and long-term business growth.
Relaxing at one of the events – from eSolutions, Roy Assaf (Sales Manager), Sultan Aloran (Regional Sales Manager), Rizwan Sayyed (Account Manager), and Seifeldin Wally (Senior Marketing Executive, MDS System Integration Group). Photo credit: eSolutions
eSolutions, part of MDS SI Group, is a premier asset management provider in the Middle East, established in 1996. As the region’s leading IBM and GE partner that focuses on sustainability solutions. The company delivers innovative and cost-effective EAM and APM solutions that enhance operational efficiency, excellence and promote sustainable practices. Serving industries like Oil and Gas, Petrochemicals, Utilities, and Telecom, the company leverages advanced analytics and AI to reduce downtime and boost productivity. With over 120 professionals, eSolutions drives digital transformation across many countries.
DNSFilter expands global reach through strategic partnership with Midis Group to enhance cybersecurity solutions
WASHINGTON, D.C. — Nov. 4, 2025 — DNSFilter, a global leader in protective DNS and content filtering, announced today a strategic partnership with Midis Group to provide enhanced cybersecurity solutions to customers across Eastern Europe, the Middle East and Africa. This partnership will empower organizations in these regions to safeguard their networks against evolving online threats through a cutting-edge, cloud-based platform known for its real-time threat detection and intuitive management.
DNSFilter’s unique approach leverages artificial intelligence to identify and block malicious domains, reducing cybersecurity risks. By integrating DNSFilter’s robust solution with Midis Groups’ expansive network of value-added distribution, service providers and in-territory experts, customers will now benefit from more reliable, proactive protection against threats such as phishing, malware and ransomware.
Midis Group is a trusted go-to-market partner for leading global technology vendors, including Apple, Hewlett Packard Enterprise (HPE), IBM, Google, Cloud Software Group (Citrix), Broadcom and Dell Technologies. These partners leverage the company’s deep local expertise in technology and business to accelerate their regional growth.
The partnership aims to provide organizations of all sizes with advanced DNS-layer security, enhancing their ability to prevent and respond to potential attacks. Through DNSFilter’s innovative technology, customers in these regions can better integrate a seamless, protective experience that doesn’t compromise speed or performance. As cybersecurity becomes more complex, DNS-layer security is crucial for organizations aiming to prevent cyberattacks before they infiltrate the network.
Ernest Sales, President Local Office, Midis Group, said: “Partnering with DNSFilter enhances our security portfolio and enables us to better meet our customers’ needs for faster and more accurate threat protection. Together, Midis Group and DNSFilter are committed to ensuring a safer digital experience and helping organizations strengthen their defenses against cybercrime.”
Ken Carnesi, CEO and co-founder, DNSFilter, said: “Our partnership with Midis Group and the opening of our new Dubai office mark a significant milestone in DNSFilter’s commitment to the EMEA region. The Middle East and broader EMEA is a key market for secure DNS protection, and establishing a permanent presence here allows us to better serve our partners and customers. This partnership reflects our long-term investment in the region and our goal to build deep, lasting relationships with local enterprises and service providers.”
About Midis Group
With more than 6700 professionals, some 100 of the world’s leading technology vendors, and a solid 50-year track record of performance and reliability, the Midis Group is a multinational organization comprised of over 175 companies across Europe, Middle East and Africa. The group is known for its advanced offering of managed IT services and consultancy, system integration, cloud and data center capabilities and infrastructure, software, and hardware solutions, as well as technology distribution and retail. The Midis Group was named in 2006 as one of the World Economic Forum’s initial 100 Global Growth Companies. For more information, visit www.midisgroup.com.
About DNSFilter
DNSFilter is a cybersecurity company that protects every click, leveraging AI-driven content filtering and threat protection to block threats 10 days earlier than competitors. DNSFilter’s solution secures workers anywhere they are, helping to boost productivity, minimize compliance risk, and protect corporate brands on public Wi-Fi networks. Unlike traditional filtering solutions, DNSFilter deploys in minutes instead of days and is trusted by more than 43,000 organizations worldwide. Learn more about how DNSFilter is the first and last line of defense for corporate and hybrid networks at dnsfilter.com.
Midis Group launches Women@Midis to champion women’s leadership across the technology sector
Midis Group has partnered with Women Choice to launch Women@Midis, an ongoing initiative to empower talents, strengthen leadership, connections and satisfaction for women across its global network.
As a company at the forefront of digital transformation, Midis recognizes the essential role women play in driving innovation, collaboration, and growth within the technology industry. Women@Midis aims to create a sustained platform for learning, mentorship, and visibility, empowering women to lead confidently and contribute to the group’s continued success.
Sonia El Alia, CFO & COO of Midis Group, said “Women@Midis is about building connection and capability across our diverse regions. It’s the start of a long-term commitment to empower women, celebrate their achievements, and strengthen the inclusive culture that defines Midis.”
“This is about recognizing the growing influence of women shaping the technology sector” said Nezha Alaoui, CEO of Women Choice. “Our partnership ensures that leadership development remains grounded in experience and action, equipping women to lead with impact.”
Developed in collaboration with Women Choice, the program will combine expert-led learning, community engagement, and in-person events that foster practical, real-world leadership skills.
With its mix of digital and in-person engagement, Women@Midis reinforces Midis Group’s commitment to creating a future-ready workforce, one that reflects the diversity, innovation, and collaboration driving the global technology landscape.
WOMEN CHOICE is a global organization collaborating with governments, corporations, and organizations to develop strategies and programs for women’s empowerment. Since 2011, Women Choice has engaged more than 25k women executives and entrepreneurs across the US, Europe, Middle East, and Africa in +100 accelerator programs, mentorship sessions, forums and networking events.
Bringing new green and sustainable life back to the Faraya mountains: Midis Group HO teams plant 200 new trees
In partnership with the Lebanon Reforestation Initiative (LRI), Midis Group employees recently united to restore biodiversity and combat climate change.
In a powerful demonstration of environmental commitment and team spirit, over 150 employees from Midis Group’s Head Office gathered in the Faraya mountains in Lebanon for a reforestation event. Together, they planted 200 native trees, breathing new life into a landscape rooted in Lebanon’s heritage.
Finding out about the day’s tasks: the LRI is a long established environmental charity and has already been responsible for planting millions of trees across the nation. Photo credit: Midis Group
This initiative reflects Midis Group’s long-term vision for sustainability and ecological responsibility. LRI is a leading national NGO that restores ecosystems, enhances climate resilience, and promotes sustainable land management across Lebanon. The newly planted ‘Midis Forest’ will contribute to carbon offsetting, support biodiversity, and help stabilize the fragile mountain soil.
Each tree was carefully selected to thrive in the Faraya region and to play a unique role in the ecosystem:
Cedrus libani – the iconic Cedar of Lebanon, symbol of strength and endurance.
Juniperus excelsa – a hardy pioneer species that stabilizes soil and thrives in harsh conditions.
Acer tauricolum – a graceful maple that adds seasonal beauty and shade.
Rosa canina – a resilient wild rose known for its fragrant blooms and vitamin-rich rosehips.
Quercus kotschyana – a rare and endangered oak, vital to Lebanon’s native biodiversity.
The HO team enjoyed the sun and the hard work and had a brilliant day. Photo credit: Midis Group
This reforestation effort is part of a broader Midis Group strategy to integrate sustainability into its corporate culture. By engaging employees in hands-on environmental action, the company fosters a deeper connection to nature and a shared sense of purpose.
MDS System Integration Group and Vertiv showcase next-generation AI infrastructure at GITEX GLOBAL 2025
Dubai, UAE – 13 October 2025 – MDS System Integration Group (MDS SI Group), one of the region’s leading digital system integrators, together with Vertiv (NYSE: VRT), a global leader in critical digital infrastructure solutions, is showcasing next-generation AI-ready data center technologies at GITEX GLOBAL 2025, taking place from October 13–17 at the Dubai World Trade Centre.
At Stand H3B50 in Data Center Hall 3, MDS SI Group and Vertiv are demonstrating how enterprises can accelerate AI adoption with infrastructure designed to deliver the power, cooling, and scalability that modern workloads demand. The joint showcase highlights both companies’ commitment to supporting the Middle East’s leadership in digital transformation and AI innovation.
Sami Abi Esber, President of MDS System Integration Group, said:
“For over four decades, MDS SI Group and Vertiv have worked side by side to deliver mission-critical infrastructure and full data center site preparation in the region with an undisputed leadership position in this market. At GITEX, we are once again joining forces to showcase how our partnership continues to support enterprises in building resilient and scalable foundations for AI-driven transformation based on the latest technologies in the data center industry.”
The booth features Vertiv’s latest innovations integrated with MDS SI Group’s end-to-end systems expertise, including:
Vertiv™ OneCore – A scalable, prefabricated modular system that unifies power, thermal, and IT infrastructure for high-density AI deployments of 5+ MW.
Vertiv™ CoolChip CDU600 – A liquid cooling distribution unit enabling efficient thermal management for direct-to-chip and high-density workloads.
Vertiv™ SmartCabinet™ ID – A comprehensive micro data center solution with IP54 protection for edge and distributed environments.
“GITEX provides a strategic platform to showcase our latest innovations and engage with key stakeholders across the Middle East, a region increasingly recognized as a force in AI innovation.” said Karsten Winther, President of Vertiv in Europe, Middle East and Africa.
The presence at GITEX underscores MDS SI Group’s strategic role in delivering integrated, AI-ready infrastructure solutions across industries including government, finance, energy, and enterprise. Through its ecosystem of partnerships, MDS SI Group enables organizations to modernize, optimize, and scale their IT environments to support the next generation of digital and AI-driven workloads.
MDS System Integration Group is an experienced and agile Digital Systems Integrator, powered by over 3,000 professionals, holding 1,400+ technology certifications and 250+ service delivery certifications. Serving more than 5,000 customers, MDS SI has been consistently recognized for its leadership, ranked #1 by IDC for IT Services revenues across several countries in the GCC.
With 60 affiliates across 11 countries and 18 cities in the Middle East and Turkey, MDS SI is committed to delivering business excellence through advanced technology solutions and an unmatched partner ecosystem. Part of Midis Group, MDS SI continues to drive digital and sustainable transformation across industries.
Empowering partnerships and innovation: Midis Group at GITEX GLOBAL 2025
Midis Group will once again demonstrate its leadership in digital transformation at GITEX GLOBAL 2025, highlighting innovative solutions in cloud, cybersecurity, and enterprise transformation—all enhanced by artificial intelligence (AI) and strengthened by its extensive ecosystem of global and regional partners.
GITEX GLOBAL 2025, taking place at the Dubai World Trade Centre from October 13–17, is billed as the region’s largest and most influential technology event, bringing together governments, innovators, and industry leaders.
“Our long-standing partnership with GITEX reflects Midis Group’s commitment to driving innovation and advancing digital growth across the region,” said Sami Abi Esber, President of MDS SI and Board Member of Midis Group.
For the past 16 years, Midis Group’s presence at GITEX GLOBAL has highlighted the Group’s unique capabilities and standing in the marketplace.
Gaby Matar, Executive VP for MDS SI, part of Midis Group, emphasized the importance of Midis Group’s continued participation in the region’s largest technology event: “At GITEX this year, visitors, as always, will find Midis at Majlis, represented across many of our own brands and partners stands, where we’ll not only showcase real customer solutions in cloud, cybersecurity, and enterprise transformation—all enhanced by pioneering AI, but also how we bring together innovative proven solutions through the region’s most trusted ecosystem of partners to deliver end-to-end digital transformation with our professional services team.”
“For us and from an experience of 30+ years of participation, GITEX is more than a showcase—it’s where partnerships deepen, opportunities emerge, and digital growth accelerates” added Gaby.
At the Majlis VIP Lounge, visitors will have the opportunity to engage with Midis Group’s senior executives and management, fostering discussions around ongoing collaborations, future initiatives, and shared visions for digital advancement. The Lounge serves as a premier networking space—bringing together global technology leaders, regional partners, and enterprise decision-makers to explore new opportunities for innovation and growth.
Meet our Midis Group affiliates at GITEX GLOBAL 2025
Across the exhibition halls, Midis Group affiliates will be showing the latest and most innovative products and solutions:
MDS System Integration Group maintains market leadership in the UAE and secures a top five position in Saudi Arabia for 2024
Dubai, UAE – October 2025 – MDS System Integration (SI) Group has reaffirmed its leadership in the GCC IT services sector, with the latest IDC Semiannual Services Tracker 2024H2 ranking the company #1 in the UAE and among the Top 5 in Saudi Arabia for 2024 market share.
Regional Leadership and Growth Drivers
MDS SI Group commands a 15% share of the UAE IT services market, leading across project-oriented, managed, and support services. The UAE market grew by 7.1% year-on-year in 2024, driven by robust investments in cloud, AI, and digital transformation, alongside government initiatives that continue to foster innovation and economic diversification.
KSA Market Performance
In Saudi Arabia, MDS SI Group ranks among the Top 5 IT service providers, posting strong year-on-year growth supported by the Kingdom’s Vision 2030 programs, which prioritize digital transformation, AI adoption, and cloud-based infrastructure modernization across industries.
Strategic Expansion Across the GCC
MDS SI Group continues to strengthen its GCC footprint through strategic acquisitions and partnerships, expanding its capabilities in Data Center infrastructure, data and AI practices, advanced analytics, business intelligence, and managed services. This integrated approach enables MDS SI to deliver end-to-end digital transformation solutions that enhance operational efficiency, agility, and business outcomes for enterprise and government clients alike.
Leadership Perspective
Sami Abi Esber, President of MDS System Integration Group, commented:
“Being ranked #1 in the UAE for over 20 consecutive years, among the Top 5 in Saudi Arabia, and a leading player in Qatar, Oman, and Jordan reflects our unwavering commitment to driving digital transformation across the region. By leveraging our strengths in data center infrastructure, cloud, AI, cybersecurity, and managed services, we empower organizations to operate more efficiently, innovate faster, and achieve measurable business results in today’s rapidly evolving digital economy.”
MDS System Integration Group is an experienced and agile Digital Systems Integrator, powered by over 3,000 professionals, holding 1,400+ technology certifications and 250+ service delivery certifications. Serving more than 5,000 customers, MDS SI has been consistently recognized for its leadership, ranked #1 by IDC for IT Services revenues across several countries in the GCC.
With 60 affiliates across 11 countries and 18 cities in the Middle East and Turkey, MDS SI is committed to delivering business excellence through advanced technology solutions and an unmatched partner ecosystem. Part of Midis Group, MDS SI continues to drive digital and sustainable transformation across industries.
i4 Solutions showcases Cybersecurity leadership at the Cisco Managed Services Partner Leadership Forum
Riyadh, Saudi Arabia: At the recent Cisco Managed Services Partner Leadership Forum on September 16 and 17, i4 Solutions underscored its growing leadership in the regional cybersecurity landscape. General Manager Boutros El Haddad joined Cisco executives Yves Mertens and Eric Bostick on stage to spotlight how Cisco Extended Detection and Response (XDR) is transforming managed security services.
Their session highlighted the platform’s ability to identify threats earlier, tighten defenses, and deliver proactive security strategies that empower enterprises to operate with greater confidence in an increasingly hostile digital environment.
The discussion emphasized that Cisco XDR is not just a technology layer, but the foundation of i4 Solutions’ Managed Security Services Provider (MSSP) model. By integrating detection, analytics, and rapid response, i4 Solutions is positioning itself as a trusted partner for organizations seeking to outpace evolving cyber threats while maintaining operational agility. The showcase reinforced a central message: security must evolve at the same speed as digital transformation, and strategic partnerships are the key to success.
Boutros El Haddad talking about Cisco XDR – it is not just a technology layer, but the foundation of i4 Solutions’ Managed Security Services Provider (MSSP) model. Photo credit: i4 Solutions
This milestone moment comes at a time of recognition for i4 Solutions, which has recently been awarded two major Cisco partner designations: Extended Detection and Response Solution Specialized and Premier Provider. These certifications stand as a testament to the company’s commitment to innovation, technical expertise, and delivering measurable value to clients.
Commenting on the achievement, Boutros El Haddad said: “Earning these certifications and standing on stage with Cisco to showcase the power of XDR is a proud moment for our team. It reflects the dedication of our people and our mission to give customers the confidence to innovate and grow securely. At i4 Solutions, we believe that cybersecurity is not just about protecting businesses, it’s about enabling their future.”
‘Good job team!’ reads the writing on the cake. Photo credit: i4 Solutions
The achievement was celebrated at i4’s Doha headquarters, where employees gathered to mark the occasion. The celebration reflected not only the team’s pride in reaching this milestone but also a shared commitment to driving future growth. For i4 Solutions, these recognitions are more than accolades; they are a reaffirmation of the company’s mission to build resilient digital ecosystems for customers across industries, equipping them to thrive securely in the era of AI, cloud, and accelerated digital transformation.
Celebrating the success of the event with a selfie. Photo credit: i4 Solutions
In the fast paced, data-driven world we live in today, it is essential for businesses across different sectors to adopt new information technology solutions that are more effective to their business operations. i4 Solutions is dedicated to offering companies the technologies that enable their digital transformation journey towards improving day-to-day operations, providing valuable data and reporting, and guaranteeing a competitive advantage in the 21st century.
Commvault SHIFT Nairobi explores a new era of cyber resilience
Commvault Systems, the American cyber resilience and data protection software company, is running SHIFT, a global cyber resilience roadshow in 40 key business locations across the world. A recent edition of the roadshow took place in Nairobi on September 12 at the J.W. Marriott hotel with 430 confirmed attendees. The event, the first SHIFT event in central eastern Africa, was preceded by a grand VIP dinner on the evening of September 11.
According to Commvault, across many business sectors, we’ve reached an inflection point where the confluence of data, apps, and devices meets hybrid architectures and a new breed of threats, like ransomware, is now fuelled by the rise of ML and Generative AI. What’s needed, they say, is for businesses to SHIFT into a new era of cyber resilience.
Cristobal Macedo, General Manager – Commvault. Photo credit: Commvault
According to the Commvault event information about SHIFT, “A new approach is needed. One that consolidates, streamlines, and gives CISOs and IT the upper hand. Fighting AI with AI. Delivering true native cloud data security. And the one way to truly defeat ransomware once and for all.”
SHIFT Nairobi was pitched at CIOs, CISOs and IT leaders, and aimed to explore how organizations could:
Shift from just data recovery to true cyber resilience
Maintain Minimum Viable Business (MVB) operations during and after cyberattacks
Simplify and modernize your data security stack
Give Real-world lessons in proactive threat defence and rapid recovery
The Nairobi event began with a welcome from Cristobal Macedo, General Manager – Commvault, who was followed by Fady Richmany – Corporate Vice President and General Manager, Emerging Markets – CEE, CIS and META – Commvault. Fady’s keynote address was called ‘The Big SHIFT: Reimagining Resilience for the Hybrid Enterprise.’
Rasheed Ola Jimoh, Senior Director – Sub-Saharan Africa – Commvault, spoke about ‘The Financial Case for Being Cyber Resilient’ Photo credit: Commvault
Expert speakers offered real world insights: Eddy Nseir, Regional SE Director – CEE, Africa & Levant – Commvault, spoke about ”The Inevitable Breach – A CxO’s Guide to Cyber Resilience” and David Mugo, Senior Solution Engineer – East Africa – Commvault presented ‘From Theory to Practice – The Resilient Enterprise in Action.’ Rasheed Ola Jimoh, Senior Director – Sub-Saharan Africa – Commvault, spoke about ‘The Financial Case for Being Cyber Resilient.’ A Q&A and a panel discussion followed.
Other speakers and panellists included Saul Wamalwa, Sales Manager – East Africa – Commvault, Hartnell Ndungi, Chief Data Officer – ABSA Bank, Geoffrey Gitagia, Group IT Manager a – Avenue Healthcare, Adam Nyaga, Chief Revenue Officer and Sushin Ek, Associate CTO, both from Platinum sponsors, Computech.
Commvault (NASDAQ: CVLT) is the gold standard in cyber resilience, helping more than 100,000 organizations keep data safe and businesses resilient and moving forward. Today, Commvault offers the only cyber resilience platform that combines the best data security and rapid recovery at enterprise scale across any workload, anywhere—at the lowest TCO.
